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INNOCEAN Lowers the Driving Age in New Spot for Hyundai



MJZ Shoots a family-friendly speed race

INNOCEAN Lowers the Driving Age in New Spot for Hyundai

In the new 30-commerical created by Huntington Beach-based advertising agency INNOCEAN USA for Hyundai, “Family Racer” depicts a fun, yet typical daddy-daughter bonding moment made extra special because they are sharing that moment in the all-new 2015 Hyundai Sonata. 

The spot (debuted on 6/9/14) follows a daddy and his “speed racing” daughter as they navigate a pretend speedway and take each harrowing turn-for-turn in their Sonata, set to Joan Jett’s rock anthem “Real Wild Child.” Because life’s everyday moments are made a little more remarkable when you’re driving the all-new Sonata.


Client: Hyundai Motor America

Spot: “Family Racer”



Executive Creative Director: Greg Braun

Group Creative Directors: John Hage and Robert Prins                                                   

Art Director: Vince Feliciano

Copywriter: Josh Cassidy

VP, Director of Integrated Production: Jamil Bardowell                                  

Senior Content Producer: Elizabeth Giersbrook

VP, Head of Account Service: Marisstella Marinkovic                      

Account Director: Nicole Timerson                                                                          

Sr. Account Executive: Travis Cross                                                                         


Production Company: MJZ         

Director: Nicolai Fuglsig      

DP: Kasper Tuxen               

Executive Producer: Emma Wilcockson        

Producer: Julien Lemaitre     

Production Mgr: Timothy Kreis        

Casting Agent: Gabrielle Schary                                                


Editorial Company: Rock Paper Scissors  

Editor: Grant Surmi                     

Assistant Editor: Arielle Zakowski


Licensed Song Title: Joan Jett & The Blackhearts "Real Wild Child"             

Telecine Place: MPC      

With Whom: Mark Geffen                                

Online Place: MPC

With Whom: Benjamin Davidson

Record Mix Place: Lime Studios                

Mixer: Zak Fisher 

Audio layback: MPC       

With Whom: Benjamin Davidson

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Genres: Comedy

Categories: Cars, Automotive

Innocean Australia, Wed, 25 Jun 2014 10:06:38 GMT