INNOCEAN Frankfurt Appoints Match Herceg as Creative Director

INNOCEAN Frankfurt has appointed Match Herceg as creative director. 

"We are very pleased that Match has chosen INNOCEAN Frankfurt. He comes exactly at the right time with his creative energy and broad expertise in digital formats. We have repositioned ourselves at the Frankfurt office in recent months and Match is the ideal leadership to creatively implement this change for our clients," says Andreas Cordt, CEO of the Frankfurt office and responsible for the German market.

Gabriel Mattar, European chief creative officer, sees in Match a strong creative leader from whom a lot can be expected: "The German automotive market is incredibly competitive. We at INNOCEAN love these challenges. Having a creative who has been challenging our industry with his ideas long before everyone was talking about data, technology and digital media is the right fit for us and our clients. In short, I'm very confident about the future of Innocean Frankfurt under Match's creative leadership. It’s gonna be fun and a bit unexpected, just like Match itself!"