Dads are given the edge in this new campaign for Kia
Kia and Innocean Australia introduce FATHERTISM. The practice of kids giving unfair preferential treatment to Dad because he bought the Next Gen Kia Sorento. The series was directed by Nick Ball via Finch.
Kia and Innocean Australia have introduced Fathertism in a new spot for the car company.
Fathertism is that famous act of giving unfair preferential treatment to a parent for doing something that the other wouldn’t. In this case, it is Dad buying the Next Gen Kia Sorento.