Innocean & Finch Introduce ‘Fathertism’

Kia and Innocean Australia introduce FATHERTISM. The practice of kids giving unfair preferential treatment to Dad because he bought the Next Gen Kia Sorento.

The series was directed by Nick Ball via Finch.



 

Kia and Innocean Australia have introduced Fathertism in a new spot for the car company. 

 

Fathertism is that famous act of giving unfair preferential treatment to a parent for doing something that the other wouldn’t. In this case, it is Dad buying the Next Gen Kia Sorento. 

 

This series was directed by Finch’s Nick Ball.

 

View the TV spots below:

 

 

The two-part webfilm can be viewed below:

 

 

 

Credits

 

Agency: Innocean Worldwide Australia


Creative Director - Scott Lambert


Copywriter - Yanni Pounartzis


Art Director - Mike Lind


Head of Broadcast - Tania Templeton


Planning - Susan Oliver


Group Business Director - Simon Hornery


Business Director - Janine Allan



Production Company - Finch


Director - Nick Ball


Producer - Camilla Dehnert


Executive Producer - Karen Bryson


Executive Producer/MD - Rob Galluzzo


DOP - John Toon


Editor - Peter Sciberras


Online - Method Studios


Audio Post Production - Song Zu


Music Composition - Antony Partos @ Sony Music
 

Media Planning & Buying - Initiative Media


Social Media - We Are Social



Client - Kia Motors Australia


National Marketing Manager - Steve Watt


Brand and Advertising Manager - Gerrit Walters