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Innocean & Finch Introduce ‘Fathertism’



Dads are given the edge in this new campaign for Kia

Innocean & Finch Introduce ‘Fathertism’


Kia and Innocean Australia introduce FATHERTISM. The practice of kids giving unfair preferential treatment to Dad because he bought the Next Gen Kia Sorento.

The series was directed by Nick Ball via Finch.

Kia and Innocean Australia have introduced Fathertism in a new spot for the car company. 
Fathertism is that famous act of giving unfair preferential treatment to a parent for doing something that the other wouldn’t. In this case, it is Dad buying the Next Gen Kia Sorento. 
This series was directed by Finch’s Nick Ball.
View the TV spots below:
The two-part webfilm can be viewed below:
Agency: Innocean Worldwide Australia

Creative Director - Scott Lambert

Copywriter - Yanni Pounartzis

Art Director - Mike Lind

Head of Broadcast - Tania Templeton

Planning - Susan Oliver

Group Business Director - Simon Hornery

Business Director - Janine Allan

Production Company - Finch

Director - Nick Ball

Producer - Camilla Dehnert

Executive Producer - Karen Bryson

Executive Producer/MD - Rob Galluzzo

DOP - John Toon

Editor - Peter Sciberras

Online - Method Studios

Audio Post Production - Song Zu

Music Composition - Antony Partos @ Sony Music
Media Planning & Buying - Initiative Media

Social Media - We Are Social

Client - Kia Motors Australia

National Marketing Manager - Steve Watt

Brand and Advertising Manager - Gerrit Walters


view more - Creative
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FINCH, Mon, 22 Oct 2012 12:19:06 GMT