INNOCEAN Canada Earns Agency of Record Duties for TaylorMade Golf in Canada

INNOCEAN Canada is thrilled to announce the addition of TaylorMade Golf to its growing client roster, having recently been named the leading golf manufacturer’s agency of record.

TaylorMade awarded the assignment to INNOCEAN after completing a strategic review in Canada. The agency’s exceptional track record of delivering impactful market-specific campaigns paired with their unique full-service, truly integrated creative and media offering impressed TaylorMade’s Canadian marketing team. Nick Obritsch, senior marketing manager at TaylorMade Golf Canada, commented on the partnership, stating, "INNOCEAN distinguished themselves with their deep understanding of the game of golf and where it’s going. Their strategic leadership represented a refreshing approach that made them a well-rounded partner and the right fit for us to continue to elevate our brand in Canada."

INNOCEAN’s Toronto office will lead digital and traditional media strategy and planning, with plans for 2024 already underway. In addition to providing strategic leadership, the assignment includes INNOCEAN’s full suite of media services with support for buying, data, and analytics across all the brand’s marketing activities. The partnership will also allow TaylorMade to leverage INNOCEAN’s award-winning creative services to lead the development of Canadian content, communications, and activations to further elevate the brand’s presence in the Canadian Market.

June Hong, president and CEO of INNOCEAN Canada, expressed his enthusiasm about the collaboration, saying, "TaylorMade is synonymous with innovation and performance. We couldn’t be more excited to align our passion points as an agency with a storied and iconic brand like TaylorMade. We look forward to working closely with them to drive performance and further build their brand here in Canada with the right mix of media and creative opportunities.”