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Innocean Australia Puts Lockdown Twist on Classic Game

03/06/2020
Advertising Agency
Sydney, Australia
47
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The new 'Couch Racer' game has been created to keep staff connected and give everyone a lift during these testing times

Innocean Sydney has taken an old familiar game and given it a lockdown twist with the launch of ‘Couch Racer‘. The game has been created to keep staff connected and give everyone a lift during these testing times.

Says Steve Jackson, ECD, Innocean: “The premise is simple, until we can get off our couches, let’s race them. It’s not fancy, but it is fun. So, we thought some of you might like to give it a whirl too and, while you’re taking on your friends and colleagues, it’s also a great chance to check on them and ask, “R U OK?”

“We’ve all played a basic racing game before, but instead of cars, we swapped them out with couches illustrated by some of our Innocean team. There are three tokens to collect that will help you race to the top of the leader board – toilet paper for points, coffee for a boost and crisps to power your couch.

“We know many people are doing their bit already during this pandemic, but there is the option to donate to R U OK? within the game if you’d like to do so. Hopefully we can all raise a few spirits and a few dollars. So, if you enjoy it, please share the link. Thank you, stay safe and remember to check in on each other, whether you play the game or not.”

PLAY ‘COUCH RACER’ HERE


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