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Innocean Australia Picks Havas Media as Kia's Media Partner Following a Competitive Pitch


Havas Media will replace Initiative as media partner.

Innocean Australia Picks Havas Media as Kia's Media Partner Following a Competitive Pitch
Following a competitive review, Innocean Australia has appointed Havas Media to be its ATL media partner, responsible for Kia Motors. Havas joins ADMATIC on the roster. ADMATIC are responsible for Kia's digital and programmatic media. Both media agencies work into Innocean Australia.

Says Peter Fitzhardinge, CEO, Innocean Australia: "Havas Media proved to be the right fit. They are a new media agency in town and have had good success in their first three years. I like Mike and his team. They are ambitious, nimble and innovative and they're not scared to try new things."

Havas Media replaces Initiative who declined to take part in the Kia review.

Fitzhardinge went on to say "Initiative have been a major part of Kia's success since 2008 and I thank them for all they have done to help build the brand and the business over this time."

Says Mike Wilson, CEO, Havas Media: "All of us at Havas Media are extremely proud and excited to be working with both Innocean and Kia Motors. We'll look to contribute some dynamic, fresh thinking to the business and look forward to helping Kia continue its rapid growth in Australia."

Havas Media will take over responsibilities from April. 
view more - Hires, Wins & Business
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Innocean Australia, Thu, 02 Mar 2017 02:30:44 GMT