Following a competitive review, Innocean
Australia has appointed Havas Media to be its ATL media partner,
responsible for Kia Motors. Havas joins ADMATIC on the roster. ADMATIC
are responsible for Kia's digital and programmatic media. Both media
agencies work into Innocean Australia.
Says Peter Fitzhardinge,
CEO, Innocean Australia: "Havas Media proved to be the right fit. They
are a new media agency in town and have had good success in their first
three years. I like Mike and his team. They are ambitious, nimble and
innovative and they're not scared to try new things."
Havas Media replaces Initiative who declined to take part in the Kia review.
went on to say "Initiative have been a major part of Kia's success
since 2008 and I thank them for all they have done to help build the
brand and the business over this time."
Says Mike Wilson, CEO,
Havas Media: "All of us at Havas Media are extremely proud and excited
to be working with both Innocean and Kia Motors. We'll look to
contribute some dynamic, fresh thinking to the business and look forward
to helping Kia continue its rapid growth in Australia."
Havas Media will take over responsibilities from April.