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Injured Veteran Shows What We Can Learn From Dogs in Latest PEDIGREE Film

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Nathan Caswell & Jeremiah Zagar direct a touching short documentary for BBDO NY

Injured Veteran Shows What We Can Learn From Dogs in Latest PEDIGREE Film
Referring to a dog as 'man’s best friend,' holds an entirely new meaning when the man is a military veteran and the dog is the key to encouraging him to get back to living life to the fullest.
As part of PEDIGREE’s 'Feed the Good' campaign, Mars Petcare presents an emotional story of Marine Corps veteran Dan Lasko, the star of PEDIGREE’s TV spot as part of the Feed The Good launch in the U.S.  Lt. Lasko sustained injuries during his deployment that resulted in the amputation of his left leg from the knee down and in this new film, created by BBDO, 'Learn From Dogs', highlights Lasko’s struggle adjusting to his new life, and his journey with Wally, his new canine best friend who spurred on his recovery.

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Post Production / VFX

Colourist: Seth Ricart @ RCO

Creative Agency

Account Executive: Taylor Wesley

Art Director: Akos Papp

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Laszlo Szloboda

Creative Agency: BBDO NY

Executive Creative Director: Greg Ketchum, Tom Godici

Executive Producer: Regina Iannuzzi

Producers: (Music) Rani Vaz

Production Manager: Katie Schad

Senior Account Director: Sally Nathans

Digital Production Company

Managing Director: Kirsten Flanik

Production Company

DOP: Zak Mulligan

Executive Producer: Jeremy Yaches

Producer: Jason Goldman

Production Company: Public Record


Audio Post Production: Tommy Jucarone @ Sound Lounge


Editor: Nathan Caswell & Jeremiah Zagar

Genres: Documentary, Storytelling

Categories: Home, Pet Supplies

BBDO New York, Mon, 25 Apr 2016 16:22:46 GMT