Initiative 'DIRECTIVE' Born out of Lockdown Services New Need for Local Talent in Spain and Portugal

DIRECTIVE is a new service which champions local filmmakers and directors in Spain and Portugal. It will offer a wide range of directing talent for the growing demand of different types of projects and new circumstances the world offers - from online and content to international campaigns requiring local direction or co-direction.

Founder and creative manager at PRODUCTIVE Kate Jenner says: “The world has inevitably changed - and I think the creative sector is going to have a type of rebirth, one that really we’ve been talking about for years and years, but one that Covid-19 has now made a more 'real' reality very quickly. In commercial film making I think we’re going to see new ways of working, different types of companies and different and exciting directing talent emerging. DIRECTIVE wants to support that talent in the new world and has an unsurpassed knowledge of Spanish and Portuguese talent."

DIRECTIVE launches with talent ranging from self shooters, directors, editors, young and emerging talent, as well as other more seasoned pros. It works closely and collaboratively with all types of producing entities depending on the brief at hand, embracing the new world. Its sister company PRODUCTIVE represents mainly Spanish based production designers, art directors, casting directors and costume designers/stylists in Spain, Portugal and Europe.