Thu, 23 Apr 2020 11:56:19 GMT
With agency 72andSunny Amsterdam and director Jeff Low at the helm, the Fanta commercial puts silliness, play, and high-performance idiots on a pedestal, who are celebrated with the same enthusiasm and drama as high-performance athletes. In an encouraging move for creatives everywhere, the spot came together almost exclusively on Skype.
Jake Buckley, executive producer at Birdbrain, says: “Our main focus has always been to collaborate with the real eye-widening talent of our industry. We love to do this without taking ourselves too seriously, after all, advertising is a business that revolves around play; a horse race of incredible craft, jockeyed by bottomless creativity.”
Niall Rogers, executive producer at Birdbrain, adds: “When we had the chance to pitch on a campaign called ‘In the Name of Play’, it wasn’t just a Christmas present of a project to unwrap, but a Birdbrain-defining moment that allowed us to create an outrageously cinematic music production to elevate the eternal glory of playfulness. It’s our manifesto.”
Genres: Documentary, People, Music & Sound Design
Categories: Short Films and Music Videos, Short filmsBirdbrain, Thu, 23 Apr 2020 11:56:19 GMT