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Creative in association withGear Seven
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INGMA Is a Virtual Human Created from the Data of Millions of Dengue Victims
24/06/2022
Group745
Advertising Agency
Bangkok, Thailand
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CJ WORX teams up with Takeda Thailand, the Department of Disease Control and Bangkok Metropolitan Administration on powerful campaign
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Dengue is one of the most widespread diseases in Thailand as data shows that the number of Dengue victims has accumulated to 1,237,467, and all the areas in Thailand are considered the high-risk of infection. However, most Thai people are not aware of this danger. 

For this year's Asean Dengue Day, CJ WORX, in collaboration with Takeda Thailand, Department of Disease Control and Bangkok Metropolitan Administration, gathered data from 1,237,467 Dengue victims to generate the first Dengue Virtual Human, INGMA, to raise the awareness and communicate Dengue facts via many media platforms.

Apart from the introduction video of INGMA, her pictures also get scattered to the areas of the Dengue victims to raise Thai people’s awareness that currently, every area in Thailand is the high-risk of infection and Dengue is more dangerous than Thai people think.


Credits
Work from CJ WORX
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Salacockpit
Cockpit
17/05/2023
5
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Group745
Office Space
CJ Worx
13/02/2023
8
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