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ING Bank Pays Tribute to the Hard-working Football Vest in Epic New Film


Ismael directs new spot for ING Nederland created by J. Walter Thompson Amsterdam

ING Bank Pays Tribute to the Hard-working Football Vest in Epic New Film

From the Dutch national teams to the amateur clubs, ING Bank supports teams and clubs not only financially, but also with equipment such as balls, goal posts and - of course - training vests.

Training vests can be found on every football pitch in the Netherlands. They’ve become an integral part of Dutch football, so much so that in Holland they're often thrown away or forgotten. Even though they work so hard.

They get smeared, torn, trampled on, every single day. Through wind, rain and even snow. Yes, it’s a tough life to lead, when you’re a training vest. So ING Bank teamed up with JWT Amsterdam, Pink Rabbit and director Ismael to create an ode to the oft forgotten piece of football equipment.


Agency / Creative
Post Production / VFX
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Genres: Scenic

Categories: Finance, Banking

Wunderman Thompson Europe, Thu, 02 Mar 2017 14:24:38 GMT