Influencer Agency Social Pictures Opens Its Doors

This month saw the launch of Social Pictures, the new influencer agency that aims to connect social visionaries and storytellers with the world’s leading brands.

The new agency exclusively represents 20 of the most influential international social creators in the world, including Dan Rubin, Olly Lang and Allan Hinton, along with a wider network of creative influencers with a combined reach of more than 14 million. Also announced is the creative partnership with leading talent Alex Strohl from Canadian Influencer Agency Stay and Wander, and New York-based Meagan Cignoli.

Social Pictures is the latest venture from Making Pictures – the leading, Soho-based agency that has been successfully representing some of the best international photographers, illustrators, and directors for advertising and editorial projects since 2011. The new division was born out of a need among brands and agencies to work with the very best social talent to deliver high quality, engaging content, combining creativity with targeted influence.

Waldo Barker, Co-Founder, Making Pictures, comments: “Our mission at Social Pictures is simple: to work with our stable of artists to create social content for the world’s leading brands, that consumers look forward to seeing.  By taking a ‘creativity-first’ approach, we stand apart from traditional influencer agencies that focus on creating social noise, often to the detriment of quality or strategy. 

Tim Jenkin, Co- Founder, Making Pictures, says: “Social Pictures brings brands and agencies the same level of professionalism and control over influencer campaigns that they have over conventional artist commissions.  We know there’s a real need for high quality content that reaches the right audiences and also adheres to brand guidelines, production values and legalities. Combining this with our world-class line up of artists gives us an extremely timely and distinctive proposition.”

Social Pictures will focus initially on visual influencers with an engaged following on platforms including Vine, Instagram, and Tumblr.