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INFINITI Spot Compares Olympians and Ironmen to its High-Tech Cars

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Campaign by TMW Unlimited features sportsmen and women swimming, running and cycling alongside the Intelligent All-Wheel Drive (AWD) range

INFINITI Spot Compares Olympians and Ironmen to its High-Tech Cars

INFINITI has assembled a host of Olympians and Ironmen taking part in their extreme sports to promote its Intelligent All-Wheel Drive (AWD) range of cars, in its latest campaign from TMW Unlimited.

The sportsmen and women include Emilie Morier, Maurice Clavel and Gordon Benson and the film shows them swimming in freezing alpine lakes, running across windswept mountain tops and cycling down switch-backs to highlight the parallels between their dedication and INFINITI’s AWD technology. AWD allows drivers to safely react and adapt to changing road conditions.

The campaign breaks January 2019 and will run across European countries, including the UK, France, Germany and Poland. It comprises TV, press, OOH, VOD and social channels for the following three months. As well as a hero film that promotes the entire INFINITI range, cut down versions have been created for the Q30, QX30 and Q50 models.

Pierre Monchatre, head of the marketing department for INFINITI Europe, said: “Our cutting edge Intelligent AWD technology allows drivers to go on adventures no matter what the conditions are outside, and this campaign shows sportsmen and women doing just that.”

Charlie Taylor, account director at TMW Unlimited added: “This range is for people who really want to stand out, so what better way to illustrate INFINITI’s Intelligent AWD technology throughout its range than with those who push themselves to their limits.”