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Infiniti Launches Q50 Model

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TBWA\Chiat\Day LA show that luxury never felt so liberating

Infiniti Launches Q50 Model

In Infiniti's latest spot to launch its brand new Q50 model, we are taken through a factory of conformity, rules and production. Robotic voices command: ‘Simulation is beauty’ and ‘Compliance is security’. All of a sudden, there is a glitch in the system when one individual breaks free from conformity to escape in the new Q50.


Daniel Pardo, Group Account Director of Infiniti, commented: “We wanted drivers to realize they can experience luxury while not having to conform to the rigid constraints of an average luxury vehicle. The difference with the Q50 is that this a luxury car that truly adjusts to your individual driving preferences."


"The Infiniti Q50 pre-sale exceeded all expectations, becoming the most successful such program in Infiniti history," added Infiniti Americas Vice President Ben Poore. "There is exceptional interest in this stunningly designed Q50 and its breakthrough performance technologies such as Infiniti Direct Adaptive Steering, Active Lane Control and Predictive Forward Collision Warning (PFCW). The Q50 also offers unmatched levels of connectivity and personalization – the perfect match for customers seeking Infiniti's unique fusion of inspired performance and hospitality."



Global Creative President:  Rob Schwartz
Chief Creative Officer: John Norman
Creative Director: Nick Hine
Senior Copy Writer: Avi Klein 
Senior Art Director: Andrew Reizuch 
Executive Director of Integrated Production: Richard O’Neill
Senior Producer: David Hoogenakker
Director of Business Affairs: Linda Daubson 
Executive Business Affairs Manager: Robin Rossi
Business Affairs Manager:  Joyce Pierce
Planning Director: Ryan St. George
Account Planner: Carolyn Bishop
Group Account Director: Daniel Pardo
Management Supervisor:  Bryan Reugebrink
Account Executive: Danielle Patipa
Traffic Manager: Jarim Lynn

Outside Vendors

Production Company
Director: Dante Ariola
President: David Zander
Senior Executive Producer: Scott Howard
Producer: Natalie G. Hill
Director of Photography: Hoyte Van Hoytegen
Production Designer: Christopher Glass
1st AD: David Dean
Costumes: Josef Cechota

Editorial Company
Rock Paper Scissors
Editor: Adam Pertofsky
Executive Producer: Carol Lynn Weaver
Producer:  Juliet Batter

Post Effects
Method Studios
VFX Supervisor:  Ben Walsh
Executive Producer: Stephanie Gilgar
Producer:  Mike Wigart
Coordinator: Zach Whitley
2D Supervisor: Dominic Bauch
Animation: Ben Mattern, Matt Williamson, Will Kistler
Tracking Supervisor: Lauren van Houten
Lighting Lead: Kevin Sears
Roto/Paint Supervisor: Stephanie Sweeney

Elias Arts
Executive Producer:  Ann Haugen
Creative Director: Brent Nichols
Head of Production: Dave Gold

Final Mix
Play Studio
Rerecording Engineer:  John Bolen
Producer: Lauren Cascio
Engineers: Ryan Stirrup
                  Hermann Thumann

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TBWA Worldwide, Tue, 13 Aug 2013 13:58:08 GMT