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INFINITI Launches 'Frozen Moment' Spot

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Created by TBWA\Chiat\Day for the new Q50

INFINITI Launches 'Frozen Moment' Spot

Following its Factory of Life launch spot for the Q50, INFINITI presents the model’s latest installment: Frozen Moment, created by TBWA\Chiat\Day LA and directed by Michel Gondry.

The work highlights INFINITI’s world-first Predictive Forward Collision Warning technology that uses radar to predict a possible collision two cars ahead by measuring the closing gap between the car directly in front of you and the car two cars ahead.





Creative President:  Rob Schwartz
Chief Creative Officer: John Norman
Creative Director: Nick Hine
Senior Copy Writer: Charlie Stephenson
Senior Art Director: Brandy Cole

Executive Director of Integrated Production: Richard O’Neill
Assistant Producer:  Joe Haldeman
Director of Business Affairs: Linda Daubson 
Executive Business Affairs: Robin Rossi
Business Affairs:  Joyce Pierce
Planning Director: Ryan St. George
Account Planner: Carolyn Bishop
Group Account Director: Daniel Pardo
Management Supervisor:  Bryan Reugebrink
Account Supervisor: Allison Morrissey
Account Group Assistant: Ashley Pratt
Traffic Manager: Jarim Lynn

Outside Vendors

Production Company

Director: Michel Gondry
CEO / Executive Producer: Sheila Stepanek
Head of Production: Lori Stonebraker
Producer: Grace Bodie
Production Supervisor: Yin You
Director of Photography: Shawn Kim

Editorial Company

Final Cut
Senior Producer: Jenn Locke
Editor: Adam Rudd
Post Production Supervisor: Raffi Adlan

Post Effects

The Mill
Executive Producers: Sue Troyan & Enca Kaul
Producer: Gabriel Libitsky

Sound Design
Sound Design by Elias Arts
Executive Producer: Ann Haugen
Head of Production: Same
Engineer(s): Jay Nierenberg, Brent Findley
Sound Designer: Jay Nierenberg

Final Mix

Play Studio
Mixer: John Bolan
Mix Producer: Lauren Cascio

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