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Infiniti Explores the ‘Other Side’ of Basketball Star Stephen Curry

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Comedic spot for the car brand was edited by Cut + Run’s Steve Gandolfi and directed by Mark Romanek for 72andSunny

Infiniti Explores the ‘Other Side’ of Basketball Star Stephen Curry
Golden State Warriors all-star player Stephen Curry stars in the latest Infiniti commercial edited by Cut + Run LA’s Steve Gandolfi, directed by Mark Romanek of Anonymous Content and created by 72andSunny. 

According to Steve: “Anything that plays with audience expectation makes for an interesting editing challenge. Here, you have Steph Curry - basketball’s biggest star - in the ultimate self-deprecating ad with the Infiniti, a vehicle to expose his so-called Other Side…”

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Client

Advertiser: Infiniti

Production Company

Production Company: Anonymous Content

Executive Producer: Mark Romanek

Offline

Edit Company: Cut+Run

Editor: Steve Gandolfi

Creative Agency

Creative Agency: 72andSunny

Categories: Automotive, Cars

Cut+Run US, Thu, 07 Jun 2018 16:49:22 GMT