Inferno, the award winning independent and integrated creative agency, has been successful in the latest tender to the Government’s creative framework and been appointed as lead agency for National College for Teaching and Leadership (NCTL), formerly the Teaching Agency (TA).
Ten agencies on the government’s creative roster were invited to pitch for NCTL brief. Inferno won the business, previously held by Adam & Eve/DDB.
NCTL is an executive agency of the Department for Education (DfE), tasked with attracting high-quality graduates into teaching and to raise the status of the profession.
Inferno has been appointed to deliver a fully integrated campaign that makes the most of the entire media mix with a range of film, content and digital executions alongside more traditional media and some interesting low- cost and no-cost activity designed to make the most of the owned media opportunity.
Draftfcb will continue to handle NCTL’s CRM, while Munro & Forster will continue to manage public relations.
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Frazer Gibney, Chairman & CEO of Inferno said: “We are delighted to have been successful in what is a very competitive pitch environment. The NCTL, in its various guises, has a history of iconic creative work and we are looking forward to continuing this rich tradition.”