RSA Films and director Juriaan Booij have produced the first-ever TV advertising campaign for INEOS Hygienics.  

The ad features everyday heroes alongside INEOS’ sporting icons including six-time World Champion and Mercedes-AMG Petronas F1 Team driver Lewis Hamilton, seven-times Tour de France winners the INEOS Grenadiers, and the British challenger for the 36th America’s Cup, INEOS TEAM UK.  

The film, which was first seen on screen on ITV on during Coronation Street and on Channel 4 during Gogglebox, will play out in a number of prime-time slots across ITV, Channel 4, Sky and other channels over the winter. And will be supported by a UK-wide outdoor and digital campaign highlighting the effectiveness of the hospital grade products including hand sanitisers, sprays and wipes, as INEOS Hygienics challenges the more established brands in the market. 

Created at the height of the pandemic in response to the global shortage of hand sanitiser, INEOS Hygienics provided millions of bottles of hospital grade sanitisers for free to healthcare workers in the UK, Europe and USA.