RSA Films
Thu, 29 Oct 2020 15:29:04 GMT
RSA Films and director Juriaan Booij have produced the first-ever TV advertising campaign for INEOS Hygienics.
The ad features everyday heroes alongside INEOS’ sporting icons including six-time World Champion and Mercedes-AMG Petronas F1 Team driver Lewis Hamilton, seven-times Tour de France winners the INEOS Grenadiers, and the British challenger for the 36th America’s Cup, INEOS TEAM UK.
The film, which was first seen on screen on ITV on during Coronation Street and on Channel 4 during Gogglebox, will play out in a number of prime-time slots across ITV, Channel 4, Sky and other channels over the winter. And will be supported by a UK-wide outdoor and digital campaign highlighting the effectiveness of the hospital grade products including hand sanitisers, sprays and wipes, as INEOS Hygienics challenges the more established brands in the market.
Created at the height of the pandemic in response to the global shortage of hand sanitiser, INEOS Hygienics provided millions of bottles of hospital grade sanitisers for free to healthcare workers in the UK, Europe and USA.
Director: Juriaan Booij
Producer: Rupert Unwin
Production Manager: Becky Bishop
Production Assistant: Daisy Shepherd
Location Manager: Ben Sanderson
1st Assistant Director: Matt Lawson
2nd Assistant Director: Richie McDonald
Runner: Sammy Lee, Archie Nutley, Evie Unwin
Lighting Cameraman: Jordan Buck
1st Assistant Camera: Barney Batchelor
Loader: Josh Tilley
Steadicam: Jake Whitehouse
DIT: Chris Belcher
Video Playback: Charlie Gibson
Gaffer: Paul Allen
Electrician: Dexter Lovely
Art Director: Dan Betteridge
Set Decorator: Tess Bartlett
Propman: Ed Kellow
SFX: Matter SFX
Stylist: Amy Andrew
Styling Assistant: Felicity Gray
Make Up Artist: Bella Campbell
Make Up Assistant: Vicky Stride
Covid-19 Officer: Amalia Rosen Rawlings
Edit: Sally Cooper @ Cut n Run
Edit Producer: Martin MacNamara
Edit Assistant: Helena Teixeira
Online: Ian Harland @ Youngster
Genres: People, Dialogue
Categories: Health care, Beauty & Health
RSA Films, Thu, 29 Oct 2020 15:29:04 GMT