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INEOS Hygienics Steps into the Sanitising Market in First Campaign   

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RSA Films’ Juriaan Booij directed the spot for the brand developing hospital grade products for market

INEOS Hygienics Steps into the Sanitising Market in First Campaign   

RSA Films and director Juriaan Booij have produced the first-ever TV advertising campaign for INEOS Hygienics.  

The ad features everyday heroes alongside INEOS’ sporting icons including six-time World Champion and Mercedes-AMG Petronas F1 Team driver Lewis Hamilton, seven-times Tour de France winners the INEOS Grenadiers, and the British challenger for the 36th America’s Cup, INEOS TEAM UK.  

The film, which was first seen on screen on ITV on during Coronation Street and on Channel 4 during Gogglebox, will play out in a number of prime-time slots across ITV, Channel 4, Sky and other channels over the winter. And will be supported by a UK-wide outdoor and digital campaign highlighting the effectiveness of the hospital grade products including hand sanitisers, sprays and wipes, as INEOS Hygienics challenges the more established brands in the market. 

Created at the height of the pandemic in response to the global shortage of hand sanitiser, INEOS Hygienics provided millions of bottles of hospital grade sanitisers for free to healthcare workers in the UK, Europe and USA.  

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Director: Juriaan Booij   

Producer: Rupert Unwin  

Production Manager: Becky Bishop 

Production Assistant: Daisy Shepherd  

Location Manager: Ben Sanderson  

1st Assistant Director: Matt Lawson 

2nd Assistant Director: Richie McDonald 

Runner: Sammy Lee, Archie Nutley, Evie Unwin 

Lighting Cameraman: Jordan Buck  

1st Assistant Camera: Barney Batchelor 

Loader: Josh Tilley 

Steadicam: Jake Whitehouse  

DIT: Chris Belcher  

Video Playback: Charlie Gibson  

Gaffer: Paul Allen 

Electrician: Dexter Lovely 

Art Director: Dan Betteridge  

Set Decorator: Tess Bartlett  

Propman: Ed Kellow  

SFX: Matter SFX   


Stylist: Amy Andrew  

Styling Assistant: Felicity Gray  

Make Up Artist: Bella Campbell  

Make Up Assistant: Vicky Stride 

Covid-19 Officer: Amalia Rosen Rawlings 


Edit: Sally Cooper @ Cut n Run 

Edit Producer: Martin MacNamara 

Edit Assistant: Helena Teixeira 

Online: Ian Harland @ Youngster

Genres: People, Dialogue

Categories: Health care, Beauty & Health

RSA Films, Thu, 29 Oct 2020 15:29:04 GMT