INEOS Grenadier Appoints Spark Foundry to Manage SEO Globally

Spark Foundry, the UK Acceleration agency, has today announced it has won INEOS Grenadier as part of a competitive pitch. The Performics team at Spark Foundry will handle the automotive brand’s SEO in nine countries.

INEOS Automotive was established in 2017 with the mission of creating an uncompromising, off-roader built to tackle the toughest conditions around the world - the INEOS Grenadier. The 4x4 is a rugged, stylish and reliable workhorse vehicle which blends the spirit of old school 4x4s, whilst also meeting the requirements of modern driving.

Spark Foundry has been brought on board to lead the brand’s SEO across the UK, US, Australia, New Zealand, Germany, France, Spain, Italy and Portugal. Spark Foundry will implement a performance-first approach to maximise INEOS Grenadier’s discoverability in online searches.

Tom Wigley, managing partner (Performance), Spark Foundry said: “We are beyond pleased to be working with as an exciting brand such as INEOS Grenadier. We know that we will be able to drive their search marketing tactics at a global level and help them rollout the launch of the new 4X4.”

Giselle Greene, global digital marketing manager at INEOS Automotive said: “The Performics team at Spark Foundry stood out to us as an agency team aligned with our own vision to thrive off a gritty challenge and work through adversity in the pursuit of success. We absolutely loved the energy from the team and can’t wait to kick things off.”