Industry Veteran Yupin Muntzing Joins VMLY&R Thailand as CEO 

Global brand experience agency VMLY&R has appointed Yupin Muntzing as chief executive officer, Thailand. In this role, she will be responsible for overseeing the growth of VMLY&R’s business and operations in Thailand, harnessing creativity, culture, technology and data to offer holistic business solutions to clients across the country. 

An industry veteran, Yupin joins VMLY&R Thailand with more than 25 years of experience, most recently as CEO of McCann Worldgroup, a role she held for almost five years. In this role she was responsible for overseeing the group’s operations in Thailand, across its McCann, MRM, CommonWealth and CRAFT disciplines. Before this time, she was director at Muntzing Agency, an agency she founded in 2013, while simultaneously acting as managing director for Geometry Global, WPP’s shopper marketing and activation agency. 

Commenting on her appointment, Yupin, said: “I am truly excited for this opportunity to drive the VMLY&R business in Thailand. The agency stands at the intersection of digital innovation, creativity and data and insights, and I look forward to bringing these capabilities together to provide clients with unparalleled offerings, while upholding VMLY&R Thailand’s reputation as a powerhouse of innovation and creativity.” 

An expert in omni-channel communication – from ATL, BTL, digital marketing, shopper marketing, experiential and event activation, Yupin, will lead VMLY&R’s Thailand office, as the regional Centre of Excellence for Creative Content and Data for VMLY&R Asia, working to build and develop the agency’s client service offerings, and reporting to VMLY&R Asia Co-CEO Tripti Lochan. 

Yupin, who will be based in Bangkok, takes over the CEO leadership from Trong Tantivejakul, VMLY&R Thailand Chief Creative Officer, who successfully assumed the role of interim CEO, following the departure of Dr. Ketchayong Skowratananont in December last year. 

Commenting on Yupin’s appointment, Trong Tantivejakul, said: “Yupin is an excellent fit for VMLY&R and I look forward to working with her to grow the business in Thailand while continuing to deliver impactful standout work for clients.”  

CO-CEO for VMLY&R Asia, Tripti Lochan, said: ““We are delighted to welcome Yupin to the VMLY&R family in Thailand and as newest member of the VMLY&R Asia regional management team. We work with some phenomenal clients in Thailand, and Yupin’s expertise, strategic prowess and market know- how will be a tremendous asset to the team and their clients, as we create truly connected brands using the weaponry in our arsenal – data, commerce, technology, digital – all enveloped in meaningful brand experiences that impact the world.” 

VMLY&R Thailand is a multiple award winning agency at Cannes, Adman, Ad Stars, B.A.D. Awards and more. The agency employees 73 people in Bangkok, and works with clients including Watsons, King Power Group, Caltex, Dumex, Brand’s Suntory and Crystal Drinking Water, and Sansiri, creating successful work such as the recent Ichitan Green Tea Honey Lemon Icy Mint : Anchiti Lonmé and The Road Home for the Thai Health Promotion Board. The office is also the headquarters for Brand Asset Valuator (BAV), VMLY&R Asia’s proprietary brand measurement tool. 

VMLY&R aims to provide clients with the most relevant agency offering in the market today, focused on six key pillars: Commerce, Advisory, Experience & Technology, Data & Insights as well as Brand Stewardship.