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Industry Experts & Creatives Congregate for First DigitasLBi UK NewFront

Advertising Agency
London, UK
First outing for collaborative thought-leadership initiative achieves a Twitter reach of 6 million

More than 300 industry influencers flocked to global marketing and technology agency DigitasLBi’s Brick Lane offices for the first ever DigitasLBi UK NewFront on Monday 13th October.

At the event, a diverse line-up of industry experts explored how marketers can make their brands part of culture, rather than leaving them stuck in the ad breaks in between. Speakers included DigitasLBi’s Chief Creative Officer Chris Clarke; advertising maverick Cindy Gallop; experimental British playwright Alecky Blythe; photographer, filmmaker and technologist Christian Payne; and former England rugby coach Sir Clive Woodward.

The DigitasLBi UK NewFront also featured a special CMO panel hosted by Campaign’s Global Editor-in-Chief Claire Beale, with Just Eat CMO Mat Braddy, Interactive Investor CMO Linda Summers and HSBC’s former Global Head of Marketing Conor Ogle discussing the need for brands to be brave and take risks.

The DigitasLBi UK NewFront achieved a Twitter reach of 6 million impressions, with the hashtag #UKNewFront trending in the UK ahead of #thewalkingdeaduk and #downtonabbey. 


Founded in the US in 2008, the DigitasLBi NewFront initiative has gone from strength-to-strength, helping marketers harness the latest branded content opportunities. Last year the event, themed ‘Fearless’, was live-streamed to more than 225,000 industry influencers around the world:


Now in 2014, DigitasLBi has brought the concept to the UK as part of the IAB Digital UpFronts, a week-long series of events aimed at encouraging longer term thinking and planning for digital:


Gareth Jones, Chief Brand & Content Officer, DigitasLBi said: “We launched the DigitasLBi UK NewFront as a collaborative thought-leadership leadership programme designed to stimulate creativity within the branded content marketplace. We’re looking forward to further developing the concept to help brands explore brave and experimental new approaches to content creation, to push the boundaries, to stand out.”


The DigitasLBi UK NewFront is part of the global marketing and technology agency’s promise to help companies of all shapes and sizes decide what’s next … and then take them there.

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