Fri, 29 Mar 2019 14:09:29 GMT
From March 25th, 2019, the Egg McMuffin is now available all day long at McDonald’s in France. To celebrate, the brand has launched a new spot in partnership with TBWA\Paris highlighting the softness of this fan favourite.
Through various channels (TV, signage and digital platforms), McDonald’s offers us a complete, sensory experience that relaxes and awakens the senses.
The films use two audiovisual principles that are very popular online: satisfying video and ASMR. On television, the film provokes a genuine sense of well-being with slow-motion shots that magnify the recipe’s ingredients, and 'pure' sounds that bring viewers' auditory system to life.
This TV and VOL plan is combined with a 'satisfying' digital platform for which fifteen videos have been produced by 3D artist Matthieu Braccini. Click here to view the platform.
Production Company: TBWA\Else
Director: Maud Poilpré
CEO : Maxime Boiron
Digital Producer: Line Georges, Pierre Rebourseau
Creative: Nicolas Barrès
Creative Agency: TBWA\PARIS
Executive Creative Director: Benjamin Marchal and Faustin Claverie
Creative Director: Maud Poilpré
Producer: Mathilde Nanot-Lachkar
Advertising Manager: Maurizio Biondi, Clémence Arnaud, Floriane Triacca
Agency Manager: Luc Bourgery, Marc Fraissinet, Agathe Bruneau, Priscilla Vaudevire
Genres: Music & Sound Design, Tabletop
Categories: Fast food, Retail and RestaurantsTBWA Worldwide, Fri, 29 Mar 2019 14:09:29 GMT