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Indulge Your Senses with This Super Satisfying Egg McMuffin Ad

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TBWA\Paris launches tantalising ads for McDonald's

Indulge Your Senses with This Super Satisfying Egg McMuffin Ad

From March 25th, 2019, the Egg McMuffin is now available all day long at McDonald’s in France. To celebrate, the brand has launched a new spot in partnership with TBWA\Paris highlighting the softness of this fan favourite.

Through various channels (TV, signage and digital platforms), McDonald’s offers us a complete, sensory experience that relaxes and awakens the senses.

The films use two audiovisual principles that are very popular online: satisfying video and ASMR. On television, the film provokes a genuine sense of well-being with slow-motion shots that magnify the recipe’s ingredients, and 'pure' sounds that bring viewers' auditory system to life.

This TV and VOL plan is combined with a 'satisfying' digital platform for which fifteen videos have been produced by 3D artist Matthieu Braccini. Click here to view the platform.

McDonald's - Egg McMuffin
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Production Company

Production Company: TBWA\Else

Director: Maud Poilpré

CEO : Maxime Boiron

Digital Producer: Line Georges, Pierre Rebourseau

Creative: Nicolas Barrès

Creative Agency

Creative Agency: TBWA\PARIS

Executive Creative Director: Benjamin Marchal and Faustin Claverie

Creative Director: Maud Poilpré

Producer: Mathilde Nanot-Lachkar

Advertising Manager: Maurizio Biondi, Clémence Arnaud, Floriane Triacca

Agency Manager: Luc Bourgery, Marc Fraissinet, Agathe Bruneau, Priscilla Vaudevire

Genres: Tabletop, Music & Sound Design

Categories: Retail and Restaurants , Fast food

TBWA Worldwide, Fri, 29 Mar 2019 14:09:29 GMT