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Indigenous Owned Beauty Brand, Cheekbone Beauty Launches on Sephora Canada



Sid Lee’s team collaborates with Cheekbone Beauty on its new brand strategy that reflects the brand’s innate sustainable focus

Indigenous Owned Beauty Brand, Cheekbone Beauty Launches on Sephora Canada

Cheekbone Beauty announces its launch on on September 21st, 2021. The Indigenous owned brand will see a curated assortment of its beloved SUSTAIN collection – including two new products, Mascara and  Blush/Bronzer – available exclusively online on 

“We are thrilled to partner with Sephora Canada,” says Jennifer Harper, founder and CEO, Cheekbone Beauty. “Joining their incredible platform allows us to further amplify our  mission to create spaces of representation within the beauty industry for Indigenous youth.” 

Sustainability is inherently embedded in Indigenous cultures. Focusing on cruelty-free  ingredients and innovative biodegradable packaging, the Canadian cosmetic company  partners with creative business ally Sid Lee to help elevate Cheekbone Beauty’s vision to ensure balance between human beings and nature for future generations. The new branding and packaging design, inspired by the vibrant colours found in nature, is the first element of their collaboration. 

"We are proud to launch Cheekbone Beauty on and excited to be making its  unique range of beauty products available to our clients” says Jane Nugent, Sephora  Canada's senior vice president of merchandising. “Ensuring representation within our brand offering that is reflective of Canada's rich diversity is also central to our mission of  creating an inclusive beauty experience and sense of belonging for everyone. We know our clients will be thrilled to discover all that Cheekbone Beauty has to offer”

"Cheekbone is an audacious, and ambitious brand that is a true example of a business making efforts to achieve an inclusive and sustainable future. We are very proud to have collaborated hand in hand with the team to develop and bring to life a new brand strategy that showcases those values with the world”, said Zemina Moosa EVP, head of account services at Sid Lee in Toronto. "Starting with the packaging that needed to be as bold as Cheekbone, we intentionally stayed away from sustainable beige and typical earth tones, by using real vibrant colours found in nature and printed with vegetable ink. Each box tells a story. We are truly excited to continue to innovate with them.”

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Categories: Beauty & Health, Makeup

Sid Lee, Wed, 22 Sep 2021 14:45:05 GMT