Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Indie Pop Duo Twin Toes Find the Perfect Way to Official Spotify Playlists

Creative 68 Add to collection

mortierbrigade and the young indie pop duo 'lost in playlists' attract the attention of Spotify playlist curators

Indie Pop Duo Twin Toes Find the Perfect Way to Official Spotify Playlists

‘Wake up and smell the coffee’ ‘Happy Beats’ ‘Lost in The Woods’ 

If these names are familiar to you, you probably are one of the few million followers of these official Spotify playlists. For listeners, these playlists represent a revolutionary tool to discover music and find songs corresponding to a certain mood (running, a dinner with friends, doing yoga, etc.). But for musicians, being in these playlists represents their big dream, a unique opportunity to get millions of new fans in no time. As you can imagine competition is tough …

Twin Toes, a brand-new indie pop duo from Belgium, seems to have found a funny way to achieve this goal: “Lost in Playlists”, a song and a music video specially made to attract the attention of Spotify playlists curators.

“Every band wants their song in official playlists, we thought it might be fun to do the opposite, so we put official playlists in our song”.

So how to make it to an official Spotify playlist?

Via the Spotify for Artists platform, artists and labels can pitch their new release to Spotify editors who will then decide whether the song fits on their playlists. And so, no algorithm for these Editorial Playlists which are 100% created by hand, unlike Algorithmic Playlists created by computers (like your discovery weekly) and User Playlists created by normal people like you and me.

For these playlists, curators listen to thousands of songs every day to find the next gem that can complement their playlists and provide a better experience for the listeners. But with around 60,000 releases every day on Spotify, it goes without saying that your song better stands out.

Twin Toes, a brand-new indie pop duo might have found a magical idea to emerge from the mass and catch the attention of Spotify curators. True adventurers of pop, Antoine Geluck and Nicolas Mouquet had the brilliant idea to turn official playlists names into the lyrics of their new single 'Lost in Playlists'.

Antoine Geluck: “We realised that if we put several names of playlists one after the other, we could build sentences and tell a story."

Nicolas Mouquet bounces back: "It was a hell of a puzzle, but we think we have managed to write a poetic song from something that it is not necessarily at first. “Lost in Playlists” is not just a marketing idea, the song talks about a heartbreak that we would try to forget through music, by getting lost into all those Spotify playlists. Going from one emotion to another, from one mood to another ... "

The song, which by the way is brilliantly composed, is accompanied by a music video where the two artists had fun remaking the 33 covers of the famous official playlists they used as lyrics in their song. A titanic work that you can discover in this ‘side by side’ video.

Twin Toes shares that their goal is not to end up in the 33 playlists they've hijacked, but to end up in at least one of them. Will they get there? The future will tell us.

Whatever happens, Twin Toes definitely makes an impression for a first single. We advise you to follow them on Spotify as soon as you can!

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Client: Capitane Records - Twin Toes

Client contacts: Nicolas Michaux, Antoine Geluck

Agency

Agency: mortierbrigade

CEO: Jens mortier

Executive Creative Director: Joost Berends

Brand Design Director: Philippe Deceuster

Strategic Director: Vincent D’Halluin

Creatives

Creatives: Geoffrey Masse, Nicolas Mouquet

Copy NL: Adriaan De Laender

Production

Lead Producer: Amandine Clio

Head of production : Charlotte Coddens

PR Manager: Aurélie De Burbure, Hanne Polé

Social: Lisa Smets,

Social creative: Louis Vielle

Digital Strategic planner: Laura Deknock

Editor: Jelle Stroo

Design

Design: Patrick Downie, Geoffrey Masse

Music

Music: Twin Toes

Creative

Director: Simon Vanrie

Director of Photography: Romain Ferrand

Focus Puller: Bjorn Defrere & Camilla de Souza Bispo

Camera assistant: Sara Van Acoleyen

Gaffer: Florent Bagard

Best boy: Maël Ferung

Production company: Bounce Rocks

Producer: Femke Verstuyft

Production assistants: Marie-Lou Obdeijn, Josefine Morrens, Charlotte Eggericks & Leonie Borgs

Grading: Nicolas Dedecker

Thanks

Thanks to: Eye-Lite Lites Vidisquare De Haan

Categories: Media and Entertainment, Streaming Services

mortierbrigade, Tue, 28 Sep 2021 15:45:09 GMT