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Indie Music Collaboration Strikes an Adventurous Chord in Hydro Flask Spot

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'Let's Go' was written in one day and captures the roaming spirit of Hydro Flask fans

Indie Music Collaboration Strikes an Adventurous Chord in Hydro Flask Spot
If you listen to the song “Let’s Go!,” you’d be forgiven for thinking it’s an addicting new indie hit. But it’s not... except for the addicting part. It’s the result of a musical collaboration for Hydro Flask, with the goal to write and record the perfect adventuring soundtrack — in one day. 

The track was created by musicians Laura Gibson and Dave Depper from Bend, Oregon, the home of Hydro Flask. The concept was the idea of Portland OR-based creative agency North, which has long been a part of the Pacific Northwest indie music scene.

“Let’s Go!” is a complex song that embodies the roaming spirit of Hydro Flask fans. It seems simple, but it was the result of some happy musical accidents, like melodies that overlap and desk-tapping that turns into a shaker sound. 

“Hydro Flask's rather passionate fans love the brand like a favorite song. So it goes, we asked some extremely talented, outdoor-loving songwriters to make an actual song the fans could fall in love with,” says Mark Ray chief marketing officer at North. 

The song can be found here and a behind the scenes video of the project can be watched below. And, for every downloaded stream of the song, Hydro Flask will make a donation to the National Park Foundation.

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Music Producer: Steve Rauner


Advertiser: Hydro Flask

VP of Marketing: Phyllis Grove (Marketing & ECommerce)

Production Company

Production Company: North

Creative Agency

Agency: North

Art Director: Ashod Simonian

Assistant Producer: Anthony DeMarco

Brand Director: Alex Gatewood

Brand Strategy Director: Jordan Delapoer

Chief Creative Officer: Mark Ray

Creative Director: Kristina Day

Executive Producer: Bill Ballard

Genres: Music performance, Music & Sound Design, People

Categories: Music video, Short Films and Music Videos

North, Wed, 03 Apr 2019 16:39:39 GMT