Indie Music Collaboration Strikes an Adventurous Chord in Hydro Flask Spot
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'Let's Go' was written in one day and captures the roaming spirit of Hydro Flask fans
If you listen to the song “Let’s Go!,” you’d be forgiven for thinking it’s an addicting new indie hit. But it’s not... except for the addicting part. It’s the result of a musical collaboration for Hydro Flask, with the goal to write and record the perfect adventuring soundtrack — in one day.
The track was created by musicians Laura Gibson and Dave Depper from Bend, Oregon, the home of Hydro Flask. The concept was the idea of Portland OR-based creative agency North, which has long been a part of the Pacific Northwest indie music scene.
“Let’s Go!” is a complex song that embodies the roaming spirit of Hydro Flask fans. It seems simple, but it was the result of some happy musical accidents, like melodies that overlap and desk-tapping that turns into a shaker sound.
“Hydro Flask's rather passionate fans love the brand like a favorite song. So it goes, we asked some extremely talented, outdoor-loving songwriters to make an actual song the fans could fall in love with,” says Mark Ray chief marketing officer at North.
The song can be found here
and a behind the scenes video of the project can be watched below. And, for every downloaded stream of the song, Hydro Flask will make a donation to the National Park Foundation.
Music Producer: Steve Rauner
Advertiser: Hydro Flask
VP of Marketing: Phyllis Grove (Marketing & ECommerce)
Production Company: North
Art Director: Ashod Simonian
Assistant Producer: Anthony DeMarco
Brand Director: Alex Gatewood
Brand Strategy Director: Jordan Delapoer
Chief Creative Officer: Mark Ray
Creative Director: Kristina Day
Executive Producer: Bill Ballard
Genres: Music performance, Music & Sound Design, People
Categories: Music video, Short Films and Music VideosNorth, Wed, 03 Apr 2019 16:39:39 GMT