Indicia Lures Karmarama's Andy Barwood

Leading customer engagement agency Indicia, has appointed Andy Barwood as Creative Director. Poached from Karmarama where he was Creative Partner, Andy will be responsible for building the creative team across the London and Bristol offices while working on accounts including Glenmorangie, Tourism Ireland, Nissan, JD Wetherspoon and Very.co.uk.

With over 20 years of international experience in advertising, digital, branding, direct, retail and CRM, Barwood brings a wealth of knowledge and insight to the Indicia role. He spent 10 years as Creative Director at TMW where he headed up the British Airways, Guinness, COI and Unilever accounts. During this time he picked up a collection of international awards, including a D+AD for RAF and a Cannes Gold Lions Direct for Guinness.

In 1996 Barwood joined HS&P/Crayon as Executive Creative Director, leading the Honda creative team and adding more creative accounts to the agency including, Sony, Grants and Porsche. In 2011, Crayon was bought by Karmarama.

The appointment together with the acquisition of digital agency Evolving and the opening of the London office last year highlights Indicia’s ongoing commitment to providing a first class service to its clients.

Andy Barwood will sit on the Indicia board, reporting into Julie Atherton, Chief Strategy Officer.

Ian Stockley, Managing Director, Indicia, comments: “We are delighted that Andy is joining Indicia at this very exciting time for the agency. He brings with him his extensive knowledge and experience from working with  some of London’s leading creative agencies. Andy will play an integral role in helping to build further Indicia’s creative offering and develop our customer engagement proposition. 

Andy Barwood, Creative Director at Indicia added: “Indicia is an agency that is leading the way in customer engagement. In my opinion, it is essential to blur the lines of strategic thinking, technology, and creative ideas, with behavioural patterns and attitudes, when developing marketing collateral to influence the decision making process of consumers. As such, joining Indicia feels like the perfect fit for me and I look forward to bolstering the agency’s credentials this year.”