India’s Digital Creative and Content Powerhouse The Glitch Joins VMLY&R’s Global Network

The Glitch, one of India’s leading independent creative agencies, has joined forces with global experience agency VMLY&R. The new entity taps on the strengths of both WPP agencies, creating a stronger expanded offering through the best of technology and creative expertise.

The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together. This will allow clients to experience their combined proposition of marketing talent, capabilities, and experience, while maintaining the simplicity of their current communication cadence with each agency.

The integration will see The Glitch become a part of the nearly $1billion global VMLY&R network, which employs over 7,000 people across 75+ offices across the world. These include three offices in India, based in Mumbai, Delhi and Chennai.

The Glitch senior leaders, including CEO Pooja Jauhari, co-founder and chief creative officer, Rohit Raj, and co-founder and content chief, Varun Duggirala will now report into Tripti Lochan, Co-CEO of VMLY&R Asia.

In addition, the Glitch leadership team along with VMLY&R India CEO Anil Nair, will form an India leadership council to manage strategic decisions for both companies. The council will be headed by Anil Nair.

Founded in Mumbai in in 2010, The Glitch stands as one of the leading, digitally-led creative agencies in India, employing over 300 digital strategists, technologists, content creators and planners, delivering award-winning campaigns for a wide spectrum of clients including Netflix, Hindustan Unilever, LinkedIn, Lenovo, Diageo, and most recently Microsoft and Triller among many other global brands. With offices in Mumbai and Delhi, The Glitch services clients in India and many other regions of Asia.

VMLY&R embodies a hybrid blend of brand creativity with a deep digital heritage, manifesting in a comprehensive understanding of the entire customer journey. The agency has accolades reflecting both its creative excellence and digital expertise.

VMLY&R India’s business-first team is known for delivering digital excellence for blue chip brands like ICICI Bank, Colgate-Palmolive, Dell, IDFC, Ford, Swaraj Tractors, IDBI Federal and Marico, delivering transformational solutions at the intersection of brand and customer experience, data, platforms and commerce.

“The Glitch has built an incredible team, who provide best-in-class work for their clients. We are confident that with this partnership, we can combine their storytelling expertise with our customer experience and data capabilities to create connected brands that drive business for our clients and impact the communities they live in,” said Tripti Lochan, co-CEO, VMLY&R Asia.

On joining the VMLY&R Network, Pooja Jauhari, CEO, The Glitch, said: “We have flourished alongside WPP in the past three years. The founders and I are delighted that we’ve now found a great permanent home for our brand, our company and most importantly, our people. The Glitch is a gender blind, inclusive and progressive high-performance workspace and with this marriage, we’ve found kindred spirits in VMLY&R when it comes to driving the same vision. We’re eager to explore our complementary capability sets for the benefit of our clients’ businesses. With this union, we believe we are in the best position to help our clients be more agile, sharper and ready for whatever the future may bring.”

Anil Nair, CEO, VMLY&R India, added: “This union spells great news for clients looking at building digital-first brands. In addition to cutting edge solutions such as customer experience (CX), commerce , technology, innovation, AI/ML, data, media innovations and good old culture impacting creativity, we will now be able to add new weaponry to our arsenal, including powerful capabilities in brand experience, new-age content, youth  marketing, connections thinking, brand publishing, and live creativity amongst others. This makes us the most relevant agency group in the market with best possible capabilities to help our clients future-proof their businesses and succeed in the new paradigm.”