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Independent Agency Recipe Wins Maryland Cookies



The agency is appointed creative, production and media partner for the brand

Independent Agency Recipe Wins Maryland Cookies

Recipe, the independent full service agency, has been appointed lead creative, production and media planning and buying agency for Burton’s Biscuits’ brand, Maryland Cookies – ‘the nation’s favourite cookie’.

The agency will be working with the Burton’s Maryland Cookies marketing team across media, creative and production.

Kate Needham, Burton’s Biscuits marketing director, said: “We were looking for an agency who we felt would love the Maryland brand every bit as much as we do and share our vision for creating a new and disruptive future for the brand. The team at Recipe clearly worked well together and seemed to intuitively understand our challenge and the opportunity. They have huge amounts of energy and expertise and are a great addition to our Burton’s family!”

Ali Morgan, managing director at Recipe added: “Sometimes in chemistry meetings everything just ‘works’. What we can offer perfectly meets their need. How we work is exactly how they love to work. The work we have already done really resonates. And the people click. We’re incredibly excited to be able to bring together all our talent – across media, creative and production – to help this wonderful brand thrive now and into the future.”  

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Categories: Food, Confectionery

Recipe, Mon, 18 May 2020 10:07:46 GMT