Independent Agency Nomads Opens Doors

Nomads, a new agency formed from a merger of management from the former StrawberryFrog Amsterdam and MediaCatalyst, has opened its doors with an impressive client list and a 70-strong team based across Amsterdam and Singapore.

Nomads’ launch client list features Emirates Airline (Nomads is lead global creative agency), Sony Computer Entertainment, De Lage Landen, TNT Express, Human Rights Watch, and several other active global accounts. The agency already has plans to open further offices around the world.

Nomads has been set up by Hans Howarth, one of the founders of MediaCatalyst and a driving force behind StrawberryFrog. The management team includes chief strategy officer Lisa Lee, executive creative director David Warner, business & innovation director Agnes Willenborg, global talent director Henk Christophersen and technology director Kees de Koning.

Nomads has been launched around the philosophy that in today’s borderless world, companies need to build globally relevant brands. Nomads helps clients achieve this by helping them to break-through existing silos and applying borderless thinking to create ideas that travel.

The agency’s creative vision is to craft ideas based on universal human insights that cross cultures and unite people across the world.

"We're extremely excited about launching Nomads with world-class talent and a portfolio of amazing global clients,” said Hans Howarth, CEO and founder. “Nomads is an agency that works with companies who want to move beyond their own borders, finding innovation at the point where brand, product, service and marketing converge. We work with those businesses to rethink how they meet, engage and travel with their audiences, as they move and evolve together."