The Incredible India campaigns have done an excellent job of presenting India to the outside world. They showcased the length and breadth of the country through eloquent pictures that evoked wonder and curiosity about the country.
It is now time to take the ‘Incredible India’ brand forward. The Ministry of Tourism, briefed Ogilvy & Mather to delve a little deeper into what made India truly Incredible for the new campaign.
After conversations with travellers from around the world, and an extensive study of travel blogs, the Ogilvy team identified several different kinds of travellers – some want adventure and romance, others are keen to explore the culture and learn its history, and some want to travel her to soak in India’s offering of peace and tranquility. India has a fitting offering for every kind of traveller.
Discussions between the agency and client led to the articulation of the idea: ‘Find what you seek.’
It was based on the insight that India can be what any traveller wants it to be. The campaign (a total of nearly thirty pieces includes press and outdoor advertising) covers a range of experiences in India through the eyes of the tourist.
There are 17 executions in total of the creative idea, ‘Find what you seek’. This has been released for the Ministry of Tourism (MoT).
Executive Creative Director : Ajay Gahlaut
Creative Director: Jossy Raphael & Gaurav Nautiyal
Art: Kanika Sethi
Copy: Ajay Gahlaut, Jossy Raphael, Richa Jain
Account Management: Pawan Bhatt, Faisal Mahfooz, Rupinder Singh
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Categories: Travel, Holidaylbbonline.com, Wed, 04 Sep 2013 07:59:41 GMT