Oakland-based independent agency Evolution Bureau (EVB) announced today the launch of new national digital advertisements for Bed Bath & Beyond.

The initiative, which will debut on May 13 across digital and social channels, including YouTube, Facebook, and Instagram/Instagram Stories, is designed to drive traffic to the brand’s brick-and- mortar stores by reintroducing customers to the benefits of “offline shopping” in a fun and memorable way.

“These video ads will reach Bed Bath & Beyond’s customers in a variety of personalised ways, based on behavioural targeting, to enhance their shopping journey and experience. Sometimes, going into the store to get exactly what you want is the perfect answer, and these videos will remind consumers of just that,” said John Reid, chief creative officer, EVB. “Bed Bath & Beyond’s concept of ‘offline shopping’ is innovative and unique.”

“We’re excited about the ability to reach our customers online, in order to engage with them in a deeper way offline. These videos highlight our strength in-store to deliver a personalised customer service experience, touch and feel our broad product selection firsthand and, of course, instantly purchase,” said Jessica Joyce, spokesperson, Bed Bath & Beyond. “Bed Bath & Beyond is deeply committed to analytics and continues to make certain that our data is a strategic asset in today’s omnichannel retail environment, which we will leverage for this initiative.”