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In Conversation With Nhya Ciborowksi


Influencer and social marketing associate director was named a 2021 I'mPART Advertising Club of NY Fellow, but this rising star and connector of brands and their audiences feels she is far from reaching her pinnacle in the marketing world

In Conversation With Nhya Ciborowksi

Nhya Ciborowski doesn’t think she’s reached her biggest career hit yet. She trusts a process that has led her here – a place within where she is knowledgeable and yet still curious in a challenging, ever-evolving ad space.  

Q> How would you explain your job to a small child? 

Nhya> I work with brands and “of-the-internet” people to put out cool social content. If I were to put it in kid terms though, I would say that I'm a teacher who can help them figure out what they're good at and then help them decide on coursework that's specific to their interests. Everyone might like different things and the school might have its own rules for what needs to be taught, but I help to customize your experience so you're getting the most out of it and actually learning about subjects you like. 

Q> Tell us about your favorite project you’ve worked on and why? 

Nhya> I really enjoyed working with these comedic influencers on a full-fledged YouTube cooking show on behalf of my client and launching an always-on ambassadorship with a group of talented foodies. The content resulted in beautiful food imagery, the client was thrilled, and our social audience was super engaged throughout both partnerships!  

Q> How is your job uniquely creative? 

Nhya> My job requires me to liase with multiple teams and help problem-solve for our clients in a creative way. We do everything from brainstorming for influencer's individual creative concepts to pitching bigger strategic thinking for larger campaigns. No matter how big or small the ask, it's my team's job to make sure that both the client and talent's vision for the content is aligned. 

Q> What is your biggest career accomplishment to date and why? 

Nhya> I'm not sure I've had my "big career accomplishment" just yet. I've been privileged to work on different accounts and with different clients throughout my career and have been a part of many teams that have won awards and received industry recognition. But I think what I'm the proudest of is finding my way to this point in my career journey. I'm at a place where I feel knowledgeable yet still excited and curious about the work that I do and the ever-changing landscape. I feel proud to be where I am now and be able to disseminate what I've learned to the team I work with. 

Q> What is the most interesting job you’ve ever had? 

Nhya> I'd say my first job out of college was pretty interesting because it was my first step into community engagement on social. In short, I was responsible for live-tweeting during Lifetime Movies, Dance Moms and Project Runway.    

Q> What was your dream job when you were younger? 

Nhya> Magazine editor for literally any fashion magazine. 

Q> What television show are you currently binging? 

Nhya> I'm not binging it currently because they are releasing the episodes weekly (boo!) but I'm watching the "Sex & the City" continuation called "And Just Like That" and I'm a fan! 

Q> What is your theme song? 

Nhya> Easy. "I Wanna Dance with Somebody", Whitney Houston. I cannot hear that song and not grin from ear to ear. 

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Dentsu Creative US, Tue, 08 Feb 2022 08:05:00 GMT