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In Conversation with Lukas Reichert

01/06/2022
Advertising Agency
New York, USA
69
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Art director Lukas Reichert tells us how his past year spent with the agency helped him accomplish his goals

DENTSU CREATIVE US's creative development art director Lukas Reichert was recently named a Creative Champion for his entrepreneurial mindset, client presentation skills and critical thinking about the stories we share.


Q> How would you explain your job to a small child? 

Lukas> I get to tell fun stories with mini movies and pretty pictures!  


Q> How is your job uniquely creative? 

Lukas> Every day I get to play with how people see the brands and products we advertise. I get to think of ways that no one has ever seen something and bring that to life. 


Q> What is your biggest accomplishment to date? 

Lukas> I don’t have a specific accomplishment, but over the last year I have really achieved a lot of goals I’ve had for myself for this stage of my career. Those goals were: feeling fulfilled in my job, taking on more responsibly and selling some awesome ideas. 


Q> What advice would you give to your younger self?  

Lukas> Don't be afraid to be wrong or to share your idea. Fear of ‘saying something wrong’ or having a bad idea will only keep the good ideas locked up and keep you from learning and growing as a creative. 


Q> What is something that inspires you? 

Lukas> I am incredibly influenced by music. I don't play any instruments and don't sing, but music is very important to me. It's always on around my house and has a way of setting my mood and kicking up the creativity.  

 

Q> What was your dream job when you were younger? 

Lukas> Architect - but then I found out about all the math involved. 


Q> What TV show are you currently binging? 

Lukas> Peaky Blinders is constantly on repeat. 


Q> Bucket list item? 

Lukas> Sky diving! I'm an adrenaline junkie for sure.


Q> What is your theme song? 

Lukas> “We're an American Band” - Grand Funk Railroad 


Q> One thing that makes you happy? 

Lukas> Golfing early in the morning on a beautiful day. Nothing beats it. 

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