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In Conversation With Joseph Fulmore

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360i taps recent dentsu Creative Champion Joseph Fulmore to share what it takes to be an associate content creator and how he got there

In Conversation With Joseph Fulmore

Joseph Fulmore had been planning a career in law enforcement. But a stint at a student run radio station charted a new course in communications that would lead to the fast-paced world of brand social media. 

Q> How would you explain your job to a small child? 

Joseph> I help create and write content for the social media accounts of companies. We brainstorm ideas for various forms of content that will then be created and later posted. 

Q> What was your dream job when you were younger? 

Joseph> I've always wanted to write scripts, produce and direct films/TV. For a short while I thought about continuing to mix music. I DJ'ed a college bar for about two years, and I loved it. I wouldn't mind getting back into something like that. 

Q> Tell us about your favorite project you’ve worked on.  

Joseph> I was given the chance to write some odd "mad lib" style stories a few times over the last few months. It allowed me to flex my writing capabilities by creating truly weird interactive stories that featured highly unlikely pairings. 

Q> How is your job uniquely creative? 

Joseph> Every day is a fun challenge to see what form of social interaction can be crafted. With social being ever-changing, the challenge of staying relevant in a sea of content is always a fun but daunting task. The creative aspect is taking what is known and popular to put our own spin on it. 

Q> What’s the best compliment you’ve ever received? 

Joseph> I was told my writing abilities were the best out of everyone in the communications school by my mentor in college. It was during a conversation where the compliment came by surprise. 

I also remember the compliment by a camper when I was working youth camps for fun. She ran up to me and said: "Mr. Fulmore, you're like a peanut butter and jelly sandwich with extra jelly. It just makes you cool." 

Q> What is your biggest career accomplishment thus far? 

Joseph> I've really come to enjoy writing live tweets. I'm a cinephile, so I was pretty excited when I started doing them. For the live tweets, I search for moments I know I'd like to see myself since I consider myself a fan first. 

Q> Tell us about your career path

Joseph> I entered college believing I'd go into law enforcement. I ended up switching my major from sociology to strategic communications once joining the campus student run radio station. I served as the director of promotions for almost three years, dipping my fingers into running the social media accounts, creating merchandise and hosting two radio shows. 

During that time, I also would help with broadcasting sports on campus. I gained the opportunity to do some camerawork for ESPN and CBS Sports for multiple events. I also received the chance to fly to Dallas, TX, to help create content for my school during the March Madness tournament. 

I transitioned to advertising my senior year. When I discovered this was exactly what I wanted to do, I dove headfirst into the opportunities that would come my way, which included going to the Creative Circus. I never left the production side though, as I still freelance as an associate producer when I can.  

Q> What advice would you give to your younger self? 

Joseph> Two things: 

 1) Stay weird.  

 2) There's a quote you will hear down the line that really resonates with you. "It's Chaos. Be Kind." 

Q> What is something that inspires you?  

Joseph> I tend to find a lot of inspiration with music. The way a simple line can resonate with the listener. A chord progression altering a mood. A song can stick with a person and give them a new perspective. I love that feeling especially when at a concert. 

With film, I love the creative steps to making a story come to life. A good film can suck the viewer into new worlds. I always find myself in awe when I discover a film that truly makes me feel alive.  

Q> What was the most interesting job you’ve ever had? 

Joseph> I worked at a Toys 'R' Us pop up museum for about three months. It didn't really feel as if it was a job due to the energy being in that kind of environment needed. 

Q> What TV show are you currently binging? 

Joseph> I did not realize I was paying for Apple TV, so my current binges are “Invasion” and “The After Party." Meanwhile on HBO Max, I'm rewatching the entire Rocky film series. 

Q> What is your secret superpower? 

Joseph> I like to view anxiety as a superpower. When placed in new situations or locations where I'm unfamiliar with anyone, I force myself to be more outgoing. I can flip a switch and become a people person. Suddenly everyone in the room is a friend. 

Q> What’s something on your bucket list?  

Joseph> Visit Australia. Be a background actor in a TV show/film. 

Q> If you could meet someone famous, who would that be? OR Have you ever met anyone famous? 

Joseph> I sat in front of Lamar Odom at a screening of “The Joker.” That wasn't a pleasant experience. I also got to meet Missy Elliot in the Paw Patrol tower when I worked at the Toys 'R' Us pop up museum. 

I would personally love to meet Donald Glover. 

Q> What is your theme song? 

Joseph> Little Things - Louis The Child Ft. Quinn XCII and Chelsea Cutler 

Also just about anything from Quinn XCII. 

Q> One thing that makes you happy? 

Joseph> Just being around my Pug. 

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360i, Fri, 06 May 2022 06:56:00 GMT