In Conversation With Joseph Fulmore

Joseph Fulmore had been planning a career in law enforcement. But a stint at a student run radio station charted a new course in communications that would lead to the fast-paced world of brand social media. 

Q> How would you explain your job to a small child? 

Joseph> I help create and write content for the social media accounts of companies. We brainstorm ideas for various forms of content that will then be created and later posted. 

Q> What was your dream job when you were younger? 

Joseph> I've always wanted to write scripts, produce and direct films/TV. For a short while I thought about continuing to mix music. I DJ'ed a college bar for about two years, and I loved it. I wouldn't mind getting back into something like that. 

Q> Tell us about your favorite project you’ve worked on.  

Joseph> I was given the chance to write some odd "mad lib" style stories a few times over the last few months. It allowed me to flex my writing capabilities by creating truly weird interactive stories that featured highly unlikely pairings. 

Q> How is your job uniquely creative? 

Joseph> Every day is a fun challenge to see what form of social interaction can be crafted. With social being ever-changing, the challenge of staying relevant in a sea of content is always a fun but daunting task. The creative aspect is taking what is known and popular to put our own spin on it. 

Q> What’s the best compliment you’ve ever received? 

Joseph> I was told my writing abilities were the best out of everyone in the communications school by my mentor in college. It was during a conversation where the compliment came by surprise. 

I also remember the compliment by a camper when I was working youth camps for fun. She ran up to me and said: "Mr. Fulmore, you're like a peanut butter and jelly sandwich with extra jelly. It just makes you cool." 

Q> What is your biggest career accomplishment thus far? 

Joseph> I've really come to enjoy writing live tweets. I'm a cinephile, so I was pretty excited when I started doing them. For the live tweets, I search for moments I know I'd like to see myself since I consider myself a fan first. 

Q> Tell us about your career path

Joseph> I entered college believing I'd go into law enforcement. I ended up switching my major from sociology to strategic communications once joining the campus student run radio station. I served as the director of promotions for almost three years, dipping my fingers into running the social media accounts, creating merchandise and hosting two radio shows. 

During that time, I also would help with broadcasting sports on campus. I gained the opportunity to do some camerawork for ESPN and CBS Sports for multiple events. I also received the chance to fly to Dallas, TX, to help create content for my school during the March Madness tournament. 

I transitioned to advertising my senior year. When I discovered this was exactly what I wanted to do, I dove headfirst into the opportunities that would come my way, which included going to the Creative Circus. I never left the production side though, as I still freelance as an associate producer when I can.  

Q> What advice would you give to your younger self? 

Joseph> Two things: 

 1) Stay weird.  

 2) There's a quote you will hear down the line that really resonates with you. "It's Chaos. Be Kind." 

Q> What is something that inspires you?  

Joseph> I tend to find a lot of inspiration with music. The way a simple line can resonate with the listener. A chord progression altering a mood. A song can stick with a person and give them a new perspective. I love that feeling especially when at a concert. 

With film, I love the creative steps to making a story come to life. A good film can suck the viewer into new worlds. I always find myself in awe when I discover a film that truly makes me feel alive.  

Q> What was the most interesting job you’ve ever had? 

Joseph> I worked at a Toys 'R' Us pop up museum for about three months. It didn't really feel as if it was a job due to the energy being in that kind of environment needed. 

Q> What TV show are you currently binging? 

Joseph> I did not realize I was paying for Apple TV, so my current binges are “Invasion” and “The After Party." Meanwhile on HBO Max, I'm rewatching the entire Rocky film series. 

Q> What is your secret superpower? 

Joseph> I like to view anxiety as a superpower. When placed in new situations or locations where I'm unfamiliar with anyone, I force myself to be more outgoing. I can flip a switch and become a people person. Suddenly everyone in the room is a friend. 

Q> What’s something on your bucket list?  

Joseph> Visit Australia. Be a background actor in a TV show/film. 

Q> If you could meet someone famous, who would that be? OR Have you ever met anyone famous? 

Joseph> I sat in front of Lamar Odom at a screening of “The Joker.” That wasn't a pleasant experience. I also got to meet Missy Elliot in the Paw Patrol tower when I worked at the Toys 'R' Us pop up museum. 

I would personally love to meet Donald Glover. 

Q> What is your theme song? 

Joseph> Little Things - Louis The Child Ft. Quinn XCII and Chelsea Cutler 

Also just about anything from Quinn XCII. 

Q> One thing that makes you happy? 

Joseph> Just being around my Pug.