Tue, 21 Dec 2021 15:47:38 GMT
Associate strategy director Ashley Evangelista is inspired by difference. Whether it’s cheering on expat Vloggers or dreaming about a new home in Southeast Asia, embracing the unorthodox has empowered her to lead standout creative campaigns and challenge agency models for some of 360i’s largest accounts.
Ashley> I work with of-the-internet people and brands to put out cool content. If I were to put it in kid terms though, I would say that I'm a teacher who can help them figure out what they're good at and then help them decide on coursework that's specific to their interests. Everyone might like different things and the school might have its own rules for what needs to be taught. But I help to customise your experience so you're getting the most out of it and actually learning about subjects you like.
Ashley> My favourite project involved a cool looking girl riding a lowrider bike with a bunch of her friends. It was fun and we got to work with a famous director.
Ashley> I need to know a little about a lot of things. That’s made me really good at trivia now.
Ashley> Being named on the Business Insider's 2021 Rising Stars of Madison Avenue list. I’ve never received any kind of professional award before, so it’s my first and only one. I’m going to keep learning and hopefully work on more projects that inspire and excite me, though.
Ashley> I started working at a start up for online reputation management where I learned all about SEO. Then I worked at another start up where I was able to learn the marketing ropes - branding, social, CRM and experiential activations. Eventually an ad agency took a chance on me as a social media manager, and the rest is history. I've been at 360i almost 2.5 years now.
Ashley> Stop being a perfectionist and take even more chances - place even bigger bets on yourself.
Ashley> Watching YouTubers vlog from overseas. I took that leap to live in China after I graduated college, and I loved my experience. I get that inspired feeling whenever I watch expats finding their creativity abroad.
Ashley> I taught English to over 650 1st - 3rd grade students in a suburb of China.
Ashley> I wanted to be an artist! I'm in the process of making that dream a reality in my free time. I create small acrylic paintings that are mostly still life.
Ashley> Ted Lasso
Ashley> I'm an early bird. So, I'm good at catching 6am flights.
Ashley> I’d like to live in Southeast Asia. I don’t have any ties to the area; I like the food. The culture is just different, and I like to experience different things. I believe it gives you a more well-rounded world view. Americans are very US centric in their views, but the world is much bigger than just us.
Ashley> I met Tyler the Creator, and he was very nice.
Ashley> That I have great taste/style
Ashley> Britney Spears - Work B****
Ashley> Good food
Ashley> For the holidays, I plan to relax. My friends jokingly call me 'abuela,' so I’m going to bed early – but also getting up early! I’ll make everyone breakfast and mimosas.
Ashley> I’m not a big believer in resolutions. Self-improvement can and should happen at any time. A new year’s resolution is just a fancier version of “my diet starts on Monday.” Start whenever you want!view more - People360i, Tue, 21 Dec 2021 15:47:38 GMT