In Case of Emergency Technology Break, Have a KitKat

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Publicis Dubai imagined the amusing spots which were bought to life by French director Vincent Lobelle
In Case of Emergency Technology Break, Have a KitKat

Phones that freeze. PCs that suddenly restart. And the dreaded rainbow wheel of death.

Everyone hates being let down by technology.

Then again, imagine getting over a BILLION requests… Every. Single. Week?

Is everyone not asking too much of technology? Playing on this KitKat launched a campaign showcasing the people behind the voices of Siri and GPS.

Two light and comical films imagined by Publicis Dubaï and brilliantly directed by French award-winning director Vincent Lobelle, remind you that everyone deserves a break… even technology.

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Agency: Publicis Middle East / Dubai

Client: KitKat/Nestle

Business Executive Officer: Emile Douaihy

Brand Communication Manager: Mayssa Abed

Brand Manager: Ghaith Hamed

Brand Manager: Ziad Jabi

Executive Creative Director: Rana Najjar

Creative Director: Mohamed Bareche

Copywriter: Hani Mohsen

Art Director: Mohamed Youssef El Naggar

Art Director: Saaniya Abbas

Planning director: Jala Fawaz

Client services director: Maya Khammar

Associate Director: Abdel Rahmane Hassouna

Senior communication executive: Sabine Abdallah

Production house: Prodigious

TV Producer: Mayssa Mohamed Ali Al-Azem

Director: Vincent Lobelle

Genres: Comedy, People, Dialogue

Categories: Food, Sweet

publisher, 1 month ago