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Impulse Takes the Wheel in Adrenaline Fuelled Spot for Forza Horizon 5

Creative 94 Add to collection

Cristo Fernández stars in 215 McCann’s latest campaign for the Xbox game

Impulse Takes the Wheel in Adrenaline Fuelled Spot for Forza Horizon 5

Xbox Game Studios’ Forza Horizon 5 takes place in Mexico and features an ever-evolving open world with limitless driving action in hundreds of the world’s greatest cars. It’s a game where absolute freedom truly leads to incredible experiences. That’s why we created a campaign that champions impulsiveness as a virtue. When you listen to your gut, you see more, do more and explore more. 

The campaign tagline ¡GO! speaks to the excitement and urgency of doing, over thinking. It also sets the game squarely in Mexico with the Spanish inverted exclamation point. It was important to the team to use authentic language while also speaking to a global audience.

The film, 'The Getaway Driver,' focuses on one man discovering his very own voice of impulse and embarking on a wild joy ride throughout vibrant Mexico. Our hero (played by Cristo Fernández from Ted Lasso) is a ride-share driver who is used to helping others 'getaway,' while he himself remains stuck in a monotonous routine. Beholden to the whims of others, he rarely gets a chance to let loose. Until one day a passenger enters the car and lo and behold, it’s himself. 

In the style of magical realism, what will unfold is a wild adventure spurred on by his own impulses, manifested in human form. As he tears across Mexico’s diverse terrain, he encounters a mix of highly sought-after vintage and new cars, from a classic 1963 Volkswagen bug to the all-new Ford Bronco. After our hero has fulfilled every whim, his alter-ego magically disappears - but his hunger for adventure lives on. 

Throughout concepting, production and post, 215 McCann was committed to representation and authenticity in all its forms. The agency hired Latinx talent in front of and behind the camera, including a Mexican-born director (Tania Verduzco from Los Pérez), Mexican actor Cristo Fernández, and a cameo from Colombian singer, Karol G. Lastly, in addition to diversity on set, 215 McCann and Xbox achieved a carbon-neutral production, ensuring our commercial was both inclusive and sustainable.  

The campaign will run globally across broadcast, social, and OOH beginning November 1st.

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Client

Client: Microsoft/Xbox

General Manager, Xbox Brands and Advertising: Taylor Smith

Sr. Manager, Xbox Global Marketing Communications: Nicole Fawcette

IMC: Ryan Merritt

Director Product Marketing, Xbox: Eva Stefanac

Art Director, Turn 10 Studios: Tim Dean

Agency

Agency: 215 McCann

Chief Creative Officer: Scott Duchon

Creative Director: Nichole Geddes

Senior Copywriter: Ashley Suarez Wood

Senior Art Director: Savannah Hicks

Director of Integrated Production: Mandi Holdorf

Senior Producer: Christine Hurty

Director of Business Affairs: Mary Beth Barney

Business Director: Peter Goldstein

Account Director: Patrick Meeley

Account Supervisor: Christopher Levy

Account Executive: Dylan Williams

Assistant Account Executive: Akshaya Sridharan

Director of Strategy: Brian Wakabayashi, Sam Chotiner

Strategy Director: Ryan Riley

Senior Strategist: Christian Stewart

Production

Production Company: Caviar

Directors: Los Pèrez

Managing Director: Michael Sagol

Executive Producer/Partner: Kim Dellara

Head of Production: Casey Wooden

Producer: Javier Alejandro

Cinematographer: Pau Caustejon

Service Company

Service Company: The Lift

Line Producer: Magali Sagarra

1st AD: Bernardo Jasso

Precision/Stung Driver Coord: René Cornú

Casting: Paulina Maqueda

Production Designer: Mónica Bidault

Wardrobe Designer: Paoula Alfaro

Edit

Editorial: Rock Paper Scissors LA

Editor: Jamie Foord

Assistant Editor: Dominic Wendel

Producer: Lauren Pullano

EP: Shada Shariatzdeh

HOP: Dre Krichevsky

Managing Director: Eve Kornblum

Visual Effects

Visual Effects: The Mill

Creative Director: James Allen

VFX Supervisor: James Allen

Executive Producer: Ari Davis

Producer: Bret Aros

Shoot Supervisor: James Allen

2D Lead Artist: James Allen

3D Lead Artist: Matt Bohnert

2D Artist: Jerome Knight, Katerina Arroyo, Jake Albers, Abigail Riegel, Mike Miller, Kai Chun Tsai, Kevin Diaz

3D Artist: Michael Lori, Elizabeth Hammer, Jae Jun Yi, Jason Huang, Robert Chapman, Yongho Kim, Ziming Liu, Nicholas

Damico, Scott Fritts

Finish Artist: Chris “Badger” Knight, John Shirley

Matte Painting: Bill Lu, Bill Mather

Motion Graphics: Greg Park, Greg Rubner

Production Coordinator: Sarah Abiharb

Colour

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Colorist: Alex Gregory, Paul Yacono

Executive Producer, Color: rgba(255, 255, 255, 0.00); font-size

Color Assist: Rory Leighton, Logan Highlen, Gemma Parr, Charles Brown, Billy Dawson, Cristina Giribets

Music Production

Music Production: Walker

Executive Producers: Sara Matarazzo, Stephanie Pigott

Senior Producer: Danielle Soury

Composer: Juan Carlos Enriquez

Licensed Track: Mucha Muchacha by Esquivel

Sound

Sound Design: Brian Emrich

Recording Studio

Recording Studio: Beacon Street Studios

Audio Mix Engineer: Rommel Molina

Additional Sound Design: Rommel Molina

Producer : Lindsey Lerman


Rubik’s Cube used courtesy of Spin Master.

Genres: People, Action, Dialogue

Categories: Gaming, Sports and Leisure

215 McCann, Mon, 01 Nov 2021 17:46:03 GMT