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Imposter Problems in O&M London's Fun New Spot for Pizza Hut

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Tom meets 'Tom' in cheeky new ad directed by Biscuit's Jeff Low

Imposter Problems in O&M London's Fun New Spot for Pizza Hut

Ogilvy & Mather London today unveils a TV campaign for the new ‘Classic Crust’ for Pizza Hut Delivery, the first major advertising campaign since winning the account in November 2014.

The comical TV-led campaign, which breaks on 15th April and will run for four weeks, shows the lengths friends will go to taste the new ‘Classic Crust’. An imposter, with an obvious fake beard, pretends to be ‘Tom’ so he can enjoy the pizza with Tom’s girlfriend. However, his cover’s blown when the real Tom arrives home. The imposter panics and jumps through the wall of the apartment, taking the pizza with him.


The humorous TV advert, which is supported by VOD and online activity, is aimed at tempting take-away consumers to sample the new ‘Classic Crust’, which features a crust sprinkled with garlic butter flavoured seasoning.

Adrienne Berkes, Chief Marketing Officer at Pizza Hut Delivery said: “We’re excited to see the response to the Classic Crust campaign as it’s a real game-changing addition to our menu and the advert captures the ‘must-try’ element to the product.”

Gerry Human, Chief Creative Officer at Ogilvy & Mather London, commented: “It’s great that Pizza Hut chose to literally bust through the wall of mediocrity with this campaign”

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Post Production / VFX

Post Production Company: Gramercy Park Studios

Production Company

Director: Jeff Low

Production Company: Biscuit Filmworks

Creative Agency

Account Management: (Lead) Laurence Sassoon

Art Director: Miguel Nunes

Chief Strategy Officer: Rebecca Moody

Copywriter: Simon Lotze

Creative Agency: Ogilvy & Mather London

Executive Creative Director: Gerry Human

Planner: Matt Box

Producer: Tanaya Higgins

Media Agency

Media Agency: Starcom

Genres: Comedy

Categories: Fast food, Retail and Restaurants

Ogilvy UK, Wed, 15 Apr 2015 11:07:35 GMT