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Impossible Until Now From Starbucks & BBDO NY

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Globe-trotting spot created by Jackson Karinja and Rabbit

Impossible Until Now From Starbucks & BBDO NY

 

To support the launch of its new Verismo single-serve coffee machine, Starbucks has produced a TV spot that lets its fans know that they can now enjoy their favorite beverages at home. The spot, out of BBDO New York, “Impossible Until Now,” focuses on the idea that for more than 40 years, Starbucks has been able to bring great coffee to people all over the world – except for one place: the home. And now all of that is about to change, because now their favourite lattes, espresso, and coffee are available at the press of a button.
 
The spot, produced by Rabbit and directed by Jackson Karinja, shows people enjoying the coffee in different locations around the globe.

View the spot here.

Starbucks "Impossible Until Now" Creative Credits
 
Client:  Starbucks Coffee Company
Title: “Impossible Until Now”
 
Agency: BBDO NY
Chief Creative Officer: David Lubars
Executive Creative Director/Art Director: Dennis Lim
Senior Creative Director/Copy Writer: Juliana Cobb
Creative Director/Art Director: Eric Goldstein
Copy Writer: John Knetch     
Senior Producer: Regina Iannuzzi
Music Producer: Rani Vaz
 
Edit House: Crewcuts
Editor: Sherri Keenan
Sound Design + Mix: Nick Montgomery
 
Production Company: Rabbit
Director/ Director of Photography: Jackson Karinja
Executive Producer: Joby Barnhart
Executive Producer: Douglas Howell
Head of Production: Jeff Sommar
Producer: Jon Messner
 
Colour Transfer Facility: Nice Shoes
 
Music Company: Beacon
 
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Genres: Storytelling, Dialogue

Categories: Home Appliances, Kitchen

BBDO New York, Thu, 11 Oct 2012 10:44:52 GMT