Wed, 14 Mar 2018 11:41:49 GMT
In September 2017 Pernod Ricard announced a partnership with the National Basketball Association (NBA) in China, for its flagship whisky brand, Chivas Regal.
Impero, were the creative agency responsible for the series of short CGI videos that played alongside the NBA Championships in China on TV, online and during stadium games.
The ads feature a series of CGI basketball courts, basketballs being turned into ice and a back board that smashes and transforms into ice cubes that land into poured glasses of scotch whisky.
Advertiser: Chivas Regal
Brand: Pernod Ricard
Project manager: Harriet Masters
DOP: Paul Lewis
Creative Agency: Impero
Copywriter: Alex Kosterman
Art Director: Sarah Burrows
Senior Account Director: Lauren McGregor
Account Managers: Samantha Russo
Genres: AnimationImpero, Wed, 14 Mar 2018 11:41:49 GMT