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Impero Designs Ice Basketball Court Themed CGI Campaign for Chivas Regal

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Ads were designed to support Chivas Regal's NBA sports league partnership in China

Impero Designs Ice Basketball Court Themed CGI Campaign for Chivas Regal

In September 2017 Pernod Ricard announced a partnership with the National Basketball Association (NBA) in China, for its flagship whisky brand, Chivas Regal. 

Impero, were the creative agency responsible for the series of short CGI videos that played alongside the NBA Championships in China on TV, online and during stadium games.

The ads feature a series of CGI basketball courts, basketballs being turned into ice and a back board that smashes and transforms into ice cubes that land into poured glasses of scotch whisky.

Chivas Regal Chinese NBA
Chivas Regal Chinese NBA
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Advertiser: Chivas Regal

Brand: Pernod Ricard

Digital Agency

Project manager: Harriet Masters

Production Company

DOP: Paul Lewis

Creative Agency

Creative Agency: Impero

Copywriter: Alex Kosterman

Art Director: Sarah Burrows

Senior Account Director: Lauren McGregor

Account Managers: Samantha Russo

Genres: Animation

Impero, Wed, 14 Mar 2018 11:41:49 GMT