Imperial War Museums Appoints Johnny Fearless

Johnny Fearless has won the advertising account for IWM London, part of Imperial War Museums, after a pitch.

 

The agency picked up the business after competing against 4 unnamed agencies. The pitch process was handled by AAR.

 

The agency will develop a new strategy and creative campaign for IWM London, IWM’s flagship branch, around the museum’s major transformation and new First World War Galleries launching in 2014  - the centenary of the start of the First World War.

 

Neil Hughston, founding partner, Johnny Fearless, said: "We’re delighted and look forward to working with IWM on this exciting opportunity to reposition the transformed museum in 2014."

 

Penny Hamilton, Head of Brand and Marketing at IWM, said: "Johnny Fearless were true to their name, presenting a breadth of work that had both sensitivity and bravery in equal measure”.