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Imperial War Museums Appoints Johnny Fearless

Hires, Wins & Business 0 Add to collection

Set to develop strategy & campaign following museum's major transformation

Imperial War Museums Appoints Johnny Fearless

 

Johnny Fearless has won the advertising account for IWM London, part of Imperial War Museums, after a pitch.
 
The agency picked up the business after competing against 4 unnamed agencies. The pitch process was handled by AAR.
 
The agency will develop a new strategy and creative campaign for IWM London, IWM’s flagship branch, around the museum’s major transformation and new First World War Galleries launching in 2014  - the centenary of the start of the First World War.
 
Neil Hughston, founding partner, Johnny Fearless, said: "We’re delighted and look forward to working with IWM on this exciting opportunity to reposition the transformed museum in 2014."
 
Penny Hamilton, Head of Brand and Marketing at IWM, said: "Johnny Fearless were true to their name, presenting a breadth of work that had both sensitivity and bravery in equal measure”.
 
 
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lbbonline.com, Tue, 23 Apr 2013 12:12:37 GMT