Impact BBDO Named Middle East Agency of Year at AdFest 2024
IMPACT BBDO has been named the Middle East Agency of the Year at the 2024 AdFest event, held in Pattaya, Thailand this weekend. The agency won two Grands Prix in Press and Media for AnNahar’s 'Newspapers Inside The Newspaper Edition,' along with a Silver in Entertainment and a Bronze in Sustainability for EBM’s 'Schoolgirl Newscasters.'
Founded in 1998, AdFest is one of Asia’s most celebrated shows, and is one of eight regional creative festivals included in the WARC Creative 100 Rankings.
AnNahar Newspaper was named the Media Agency of the Year for the festival, to follow up their 2023 award as Advertiser of the Year.
Dentsu Inc. was named Network of the Year for the festival, while Piyush Panday of Ogilvy was awarded the coveted Lotus Legend special award.
Over 842 delegates from 57 cities attended ADFEST 2024 Human Intelligence venue from Thursday, 21st March to Saturday, 23rd March 2024 at PEACH, The Royal Cliff Beach Hotels Group, Pattaya, Thailand.
The event organisers invited 63 jury members to judge the ADFEST 2024 Lotus Awards. They were led by Malcolm Poynton, global chief creative officer for Cheil Worldwide, London and viewed 1,587 entries to select the winners, which were announced at two evening awards presentations.
