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Impact BBDO Dubai's New Centrepoint Spot is Deliciously Dark.

Creative 1.2k Add to collection

'Truth is, life has a mind of its own...'

Impact BBDO Dubai's New Centrepoint Spot is Deliciously Dark.
This extremely stylish spot from Impact BBDO Dubai is unlike any retail sale ad we’ve ever seen. It’s gritty, funny and deliciously dark. Directed by Maged Nassar and produced by Beirut production house, Good People, the spot for the popular fashion retailer Centrepoint has clearly struck a chord with audiences – it’s clocked up over a million views across Youtube and Facebook in just six hours. 

It sees a well-dressed man growling through an dusty landscape in a vintage car, pondering the rank unfairness and unpredictability of life and… well, we don’t want to give away too much. The copy and the craft is exquisite but the punchline is everything. What we can say is that it's beautiful to look at and incredibly sharp.

Impact BBDO Dubai's New Centrepoint Spot is Deliciously Dark.
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Voice-over: Eardrum, Australia

Music Supervision: Goldstein

Sound Design: Goldstein


Editor: AMR Rabae

Post Production / VFX

CG: Digital District, Paris

Post Production Company: Lizard VFX Shop, Cairo

Colourist: Karim Mira

Online Artist: Serena, Dubai

Production Company

Production Company: Good People, Beirut

Executive Producer: Michel Bou Zeid & Cynthia Chammas

Director: Maged Nassar

DOP: Pierre Mouarkech


Marketing Manager: Rupal Panjani

Creative Agency

Account Executive: Lizelle Rodrigues

Copywriter: Alok Mohan

Senior Art Director: Marcelo Maciel

TV Producer: Rajaa Chami

Vice President: Colin Farmer

Executive Creative Director: (Regional)

Associate Creative Director: Alok Mohan

Genres: Comedy, Scenic

Categories: Retail and Restaurants , Retail Stores

LBB Editorial, Wed, 10 Aug 2016 16:37:22 GMT