Trophies were awarded, creativity was celebrated and, most importantly, friends were reunited as Little Black Book screened the Immortal Awards 2021 winning work at a warm and emotionally charged event in London’s creative heartland, Soho.
It was the first in-person Immortal Awards event in London since January 2020 (for a timewarp, check out the photos from that event here
), and after two years of off-and-on lockdowns there was a sense of reunion, optimism and enthusiasm as Covid war stories were swapped and revelations of life-changing news was shared.
“After a strange couple of years, it was great to welcome a full house back to the Ham Yard Hotel to kick off this year's Immortal Awards showcase tour,” says Paul Monan, awards director. “A huge thank you to Concord Music Publishing
for sponsoring the evening and a massive congratulations to those involved in the ten projects that made it on to our winners reel. It was fantastic to be able to hand out prizes to local winners on the night and showcase some truly inspirational work from around the world. We can't wait to show this in cinemas and in-house all across the world over the next few months!"
The highlight of the evening, though, was a screening of the Immortal and Commended work. For many, including some creative and production teams in the audience who had worked on the project, it was their first time seeing the likes of Beats By Dre ‘You Love Me’, Channel 4 Paralympics’ ‘Super. Human.’, and Keith Schofield’s quantum asshole odyssey ‘Mesmerize’ for Duck Sauce on the big screen. After two years of getting goggle-eyed in front of screens, the audience applauded, cheered and laughed as they were able to enjoy work that was big, beautiful and loud.
Several winning companies were in the audience, so Immortal trophies were handed out to PRETTYBIRD and Company 3 for their work on Beats By Dre ‘You Love Me’ and to Hungry Man for Mastercard ‘True Name’. Commendation certificates were given to Caviar for Duck Sauce ‘Mesmerize’ and to 4Creative, Somesuch, Time Based Arts and Final Cut for Channel 4, Paralympics’ ‘Super. Human.’.
LBB founder and CEO Matt Cooper took to the stage to talk about running the ‘gratifying’ event. He explained the Immortal plan to make an award show that is the World Cup of Advertising. Local and regional heats ensure that cultural and social nuances are fully appreciated and give great local work the chance it deserves, while strict rules about the number of entries per office means that companies can’t race up the rankings based on pocket power. The tightly honed reel screened on the night is the outcome of a show designed to be ‘really, really hard to win’.
After the screening, the attendees connected with old friends and new, trying out rusty social skills, which warmed up quickly. The whole event was only possible thanks to event sponsor Concord Music Publishing
, who also soundtracked the night (which you can check out on Spotify here
). Stephen Phillips, director of synchronisation, and Sara Lord, SVP, international sync & project development, were on hand to dish out trophies and certificates to the winners.
Special thanks to all of the Immortal Awards sponsors for their support in making this years’ event the best yet. Supports include: Nice Shoes (global sponsors), Whitehouse Post (North America), CHEAT (Europe), Big Kahuna Films (MENA), JSM Music (USA), Zulu Alpha Kilo (Canada), MullenLowe Group (whitepaper sponsors) and Gold sponsors Framestore, Company 3, Absolute, Blind Pig, Gramercy Park Studios, Okay Studio, Raygun, Compass Rose, Oliver, Freedman International and Limehouse.