As Cannes Lions entered a hot, sweaty Tuesday, the audience was on the hunt for a fiery set of winners. In the newly restructured Lions, the awards were all about the Communications Track - - Design Lions, Mobile Lions, Outdoor Lions, Print & Publishing Lions and Radio & Audio Lions.
In the Design Lions, 1,248 entries were received and 70 Lions awarded: 7 Gold, 25 Silver and 37 Bronze. The Grand Prix went to ‘Trash Isles’ by AMVBBDO, London for Plastic Oceans / Ladbible, United Kingdom.
In the Mobile Lions, 911 entries were received and 43 Lions were awarded: 9 Gold, 12 Silver and 21 Bronze and the Grand Prix went to ‘Corruption Detector’ by Grey Brazil, São Paulo for Reclame Aqui, Brazil.
In the Print & Publishing Lions, 1,440 entries were received and 49 Lions awarded: 7 Gold, 20 Silver and 21 Bronze and the Grand Prix winner was ‘Tagwords’ by Africa, São Paulo for Ab Inbev, Brazil.
“The Grand Prix was a print ad that was pure – there was nothing wasted on the page. It looked perfect, yet it was intriguing. It shows the way forward for print – demonstrating the blend of mediums that can coexist to present more powerful messages,” said Print & Publishing Lions Jury president: Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi.
In the Outdoor Lions, 2,628 entries were received and 91 Lions were awarded - 15 Gold, 29 Silver and 45 Bronze and two Grands Prix were honoured:
‘Next Exit’, ‘Just Missed Us’, ‘On Your Left’, ‘On Your Right’ Campaign by Cossette, Toronto/ McDonald’s Toronto for McDonald’s Restaurants of Canada Limited, Canada.
‘The Daily Show Presents: The Donald J. Trump Presidential Twitter Library’ by Comedy Central, New York / 23 Stories X Conde Nast, New York for Comedy Central.\
In the Radio & Audio Lions, 1,111 entries were received and 55 Lions awarded : 7 Gold, 22 Silver and 25 Bronze - and the Grand Prix was awarded to ‘Soccer Song for Change’ by Ogilvy Cape Town for Ab-Inbev Africa, South Africa.
"The Grand Prix work is a song that will really make a change and an impact on the world,” said Radio & Audio Lions Jury president: Jo McCrostie, Creative Director, Global
Film and Titanium, the remaining Lions in the Communication Track, will be announced in the Awards Show on Friday 22 June, alongside Creative Effectiveness, Sustainable Development Goals Lions and Glass: Lion for Change.