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IMAG!NE Fuels Hungry Imaginations with Wholesome Snack Campaign

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David&Goliath encourages parents to reimagine snack time for kids with Frito-Lay's new brand

IMAG!NE Fuels Hungry Imaginations with Wholesome Snack Campaign
Kids can’t be at their best if they’re hungry and it's only when their bellies are full that they can unlock creativity and reach full potential. IMAG!NE Snacks, a new brand from Frito-Lay, is fuelling hungry imaginations by providing wholesome snacks to feed hungry - and picky - appetites.

This summer, IMAG!NE is launching a digital and social campaign created by LA-based David&Goliath beginning on Monday, May 6. The “Feeding Imagination” campaign encourages parents to reimagine snack time for kids, keeping their kids’ imaginations growing by feeding them delicious snacks with wholesome ingredients.

The digital campaign features IMAG!NE crackers forming different shapes – such as a sun, sailboat and flower – along with simple, handcrafted pieces that encourage viewers to use their own imagination. Fun, playful movements on-screen begin by illustrating what kids’ imaginations see before moving on to the nutritional value parents see - such as the snacks being made with real cheese or being a good source of protein. With the tagline, “Feeding Imagination,” the brand illustrates what the world can look like with the right snacks and a little spark of creativity.

The videos will run on Facebook, Instagram and YouTube as part of three 8-week flights throughout the year. 
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Post Production / VFX

Post Production Company: ROGER

VFX Supervisor: Justin Wilcott

Colourist: Josiah Taylor

Executive Producer: Josh Libitsky

Executive Creative Director: Terence Lee

Creative Director: Dave Abel

Head of Production: Liz Catullo

Post producer: Karla Sylvester

2D Animators: Geoff Ciccarelli, Sam Bachman

Colour Company: ROGER

Production Company

Production Company: ROGER

Director: Dave Abel

DOP: Josiah Taylor

Executive Producer: Josh Libitsky

Executive Creative Director: Terence Lee

Head of Production: Liz Catullo

Line Producer: Liz Catullo, Karla Sylvester

Food Stylist: Chloe Bean

Grip: AJ Jorgensen (Grip/Gaffer)

Animator: Quique Rivera (Stop Motion)

Artist: Belinda Rodriguez (Paper Craft)


Audio Mix: Wild Woods

Sound Design & Mix: Mike Varela

Creative Agency

Creative Agency: David&Goliath LA

Chief Creative Officer: Bobby Pearce

Executive Creative Director: Ben Purcell

Art Director: Tucker Stosic

Copywriter: Joe Benavente

Founder/Chairman: David Angelo

Group Creative Director / Copywriter: Courtney Pulver

Group Creative Director / Art Director: Rob Casillas

Managing Director: Peter Bassett (Technology and Integrated Production)

Executive Producer: Noah Luger

President: Yumi Prentice

Group Account Directors: Melissa Spano

Project Manager: Madeline Gali

Associate Head of Strategy : Kristen Knape

Genres: Animation

Categories: Food, Confectionery

David & Goliath, Tue, 07 May 2019 11:48:50 GMT