MLB project won new event of the year and sports experience of the year
Imagination have won two awards with their London Yards festival experience at this year's The Drum Experience Awards. The project took home the New Event of the Year and Sports Experience of the Year awards. A big congratulations to everyone involved.
London Yards builds on the success of their 2017 MLB Battlegrounds campaign with a continued focus to raise the profile of baseball in Europe. The free to attend three-day festival was inspired by America’s most historic sport and aimed at a new generation of fans, allowing them to experience the best of baseball; they could watch the Mitel & MLB present London Series games live, pick up a bat and play interactive games, eat, drink and shop all in the heart of Brick Lane, East London.
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