Imagination Appoints Becca Machado as UK Finance Director

Award-winning global experience design company, Imagination, has appointed Becca Machado as UK finance director. Effective immediately, Becca will report to Mark Chappell, global chief financial officer, and Richard Hannah, UK managing director.

In this role, Becca will be responsible for managing the company's financial and commercial operations in the UK whilst contributing to the growth of the business. Strategic growth plans will focus on supporting key clients such as Visa, Ford, Shell, Jaguar Land Rover, and Major League Baseball alongside working with the teams and partners to grow revenues and improve the efficiency of the business.

Becca brings with her 11 years of experience in financial management, including her previous role as commercial finance director at WPP's brand consultancy, Superunion. During her time at Superunion, she played a key role in driving financial performance, implementing new systems and commercially focused processes, and contributing to the growth of the business. Prior to Superunion, Becca’s roles included global commercial finance at OLIVER Agency and six years within transaction services/mergers & acquisitions at KPMG in London and New Zealand.

Mark Chappell, global chief financial officer, said "We are delighted to have Becca join our team at Imagination, her extensive experience in financial management and track record of driving business growth will be a huge asset to our organisation as we continue to expand our operations in the UK and beyond."

Becca Machado, UK finance director, said "Imagination has always taken an innovative and progressive approach in delivering exceptional success to its clients. I'm excited to be a part of the team in this period and contribute towards the growth and transformation of the business. As UK finance director, I look forward to working with the teams to help connect creativity and commercial, making finance an integral part of the company's ongoing success."