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Imaginary Forces Shatters the Multiverse with IMAX Doctor Strange Poster
28/04/2022
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Los Angeles, USA
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Studio releases new theatrical placement for 'Doctor Strange in the Multiverse of Madness'
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Sorcery spins out of control in a whole new dimension as Marvel’s beloved spellcaster makes his return in IMAX for ‘Doctor Strange in the Multiverse of Madness’. Creative company Imaginary Forces (IF) releases a new theatrical placement that reflects the consequences of chaotic spells that lead to unforeseen realities.

Mirroring the dark magic of the multiverse, the team created the ultimate environment of a world that’s being torn apart. “We channeled the personality of the film by immersing the audience in the IMAX experience,” says IF creative director Anthony Gibbs. 

The IF team of sorcerers incorporated 3D Houdini design elements into the levitating and intricately textured IMAX logo, resembling Strange’s temple. Designed in a way that’s easily transferable to various formats, the team stylized the letters to reflect the behavioral effects seen in the movie. With mystical turbulence as the backdrop, the IMAX logo shatters the pane of our reality taking on many personas of the multiverse gone mad.

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