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Imaginary Forces Launches Colourful Film for Coinbase NFT Marketplace

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Imaginary Forces designers and animators bring unique styles together

Imaginary Forces Launches Colourful Film for Coinbase NFT Marketplace

Creative company Imaginary Forces (IF) releases a hyper-fun content piece for the new Coinbase NFT marketplace

“We wanted to celebrate the Coinbase announcement while also celebrating the individuality of the art” says Alan Williams, IF creative director. Each scene featured in the video was made by an IF artist using a different style, with a collective through line of the camera movement culminating to form the Coinbase logo.  

Having creative reign with the art, Alan aimed to capture the eclectic nature of NFT’s. The end result was producing a visually appealing motion-driven piece, where the art itself could become an NFT. “It’s all about the opportunity of art” says Alan. 

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Creative Director: Alan Williams

Designers/Animators: Russ Gautier, Christoph Gabathuler, Blaise Hossain, Barry Brunner, Larc Muckenmuller, Fernando Lazzari, Craig Stouffer

Copywriter: Josh Chesler

Lead editor: Jeremiah Shuff

Editor: Valeria Gualdi

Producer: Michael Boretz

Head of Production: Ryan Burcham

Imaginary Forces, Thu, 28 Apr 2022 08:29:17 GMT