“We wanted to celebrate the Coinbase announcement while also celebrating the individuality of the art” says Alan Williams, IF creative director. Each scene featured in the video was made by an IF artist using a different style, with a collective through line of the camera movement culminating to form the Coinbase logo.
Having creative reign with the art, Alan aimed to capture the eclectic nature of NFT’s. The end result was producing a visually appealing motion-driven piece, where the art itself could become an NFT. “It’s all about the opportunity of art” says Alan.