Imaginary Forces
Thu, 28 Apr 2022 08:29:17 GMT
Creative company Imaginary Forces (IF) releases a hyper-fun content piece for the new Coinbase NFT marketplace.
“We wanted to celebrate the Coinbase announcement while also celebrating the individuality of the art” says Alan Williams, IF creative director. Each scene featured in the video was made by an IF artist using a different style, with a collective through line of the camera movement culminating to form the Coinbase logo.
Having creative reign with the art, Alan aimed to capture the eclectic nature of NFT’s. The end result was producing a visually appealing motion-driven piece, where the art itself could become an NFT. “It’s all about the opportunity of art” says Alan.
view more - CreativeCreative Director: Alan Williams
Designers/Animators: Russ Gautier, Christoph Gabathuler, Blaise Hossain, Barry Brunner, Larc Muckenmuller, Fernando Lazzari, Craig Stouffer
Copywriter: Josh Chesler
Lead editor: Jeremiah Shuff
Editor: Valeria Gualdi
Producer: Michael Boretz
Head of Production: Ryan Burcham